Aditya Birla Group's Idea Cellular

Topics: GSM, Aditya Birla Group, Mobile phone Pages: 2 (462 words) Published: December 8, 2012
IDEA Cellular:-

IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013, and subscriber base of over 117 million. Idea has consistently stayed ahead of the industry in VLR reporting, and has the 3rd highest base of active subscribers. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license.

With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services and 3G services spread in over 3,000 towns and 10,000 villages.

Idea has a network of over 97,000 2G and 3G cell sites covering the entire length and breadth of the country. Idea has nearly 4,000 Service Centres servicing Idea subscribers across the country, including over 650 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.

Idea’s thought leadership on Mobile Number Portability (MNP) has enabled it to stay as the top gainer with highest net gain, with over 3.7 million mobile users preferring Idea network.
Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India.

Idea won the ‘Best Brand Campaign’ at the esteemed World Communication Awards 2011. It also recently won 3 Awards at the ET Telecom Awards 2012, in the following categories Customer Experience Enhancement, Excellence in Marketing and Innovative products, respectively.

It is also the winner of ‘The Emerging Company of the...
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