Abs-Cbn Research Paper

Topics: ABS-CBN, ABS–CBN Broadcasting Corporation, Television Pages: 8 (2811 words) Published: March 7, 2013
ABS-CBN Corporation
ABS-CBN is a diversified Filipino media conglomerate and the country's largest media and entertainment company. The corporation was formed by the merger of Alto Broadcasting System owned by James Lindenberg and Judge Antonio Quirino (the brother of then-Philippine President Elpidio Quirino) and the Chronicle Broadcasting Network owned by Don Eugenio Lopez, Sr. and the then-Philippine Vice-President Fernando Lopez. Founded on July 11, 1946 by James Lindenberg as Bolinao Electronics Corporation (BEC), it was incorporated as the ABS-CBN Broadcasting Corporation on February 1, 1967, shorted to simply ABS-CBN Corporation in 2010. The common shares of ABS were first offered in July 1992 while the PDR (Philippine Depository Receipt) of ABSP were offered in October 1999. Its assets include two national television networks (ABS-CBN and Studio 23), two radio stations in Mega Manila (DZMM Radyo Patrol 630 and Tambayan 101.9), a regional networks of AM stations (branded as Radyo Patrol) and FM stations (branded as My Only Radio For Life!), five international premium television networks (ABS-CBN News Channel, Bro, Cinema One, Myx TV, and The Filipino Channel) along with subsidiaries dealing in print publication (ABS-CBN Publishing, Inc.), cable television (Creative Programs, Inc.), communications (Sky Cable Corporation) film production (Star Cinema), digital visual effects (Roadrunner Network, Inc.), music production (Star Records), new media (ABS-CBN Interactive), talent development and management (Star Magic) and other related businesses. ABS-CBN Corporation and its subsidiaries are part of the Lopez Group of Companies.

The nucleus of ABS-CBN Corporation began in 1946 with Bolinao Electronics Corporation (BEC). BEC was established by James Lindenberg, now dubbed as the father of Philippine television, an American electronics engineer who went into radio equipment assembly and radio broadcasting. At that time, the largest media company was Manila Broadcasting, with DZRHas the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and mastermindedthe introduction of television to the country in 1953. In 1951, Lindenberg partnered with Antonio Quirino, brother of then Philippine President Elpidio Quirino, in order to try their hand at television broadcasting. In 1952, BEC was renamed as Alto Broadcasting System or ABS. "Alto" was a contraction of Quirino’s and his wife’s first names, Tony and Aleli. Though they had little money and resources, ABS was able to put up its TV tower by July 1953 and import 300 television sets. The initial test broadcasts began on September of the same year. The very first full-blown broadcast, however, was on 23 October 1953, of a party in Tony Quirino's home. The television station was known as DZAQ-TV.

In turn, on September 24, 1956, the Chronicle Broadcasting Network (CBN) was organized. The network was owned by Don Eugenio Lopez, Sr. and the then Philippine Vice President Fernando Lopez. The following year, Don Eugenio acquired ABS from Quirino and Lindenberg. However, it was only on 1 February 1967 that the corporate name was changed to ABS-CBN Broadcasting Corporation (before it was named ABS-CBN Broadcasting Corporation, the name was reverted back to the precursor of the network, Bolinao Electronics Corporation or BEC). In 1958 the network's new headquarters at Roxas Boulevard was inaugurated, and all radio and television operations were consolidated into its two buildings, the radio stations at the Chronicle Building at Aduana Street, Intramuros, Manila, and the TV operations at the brand new Roxas Boulevard building in Pasay City In the late 1950s, Don Eugenio's son, Geny Lopez saw the potential of TV to reach and link Filipinos across the archipelago. By the mid-1960s, the ABS network was leading the radio industry, with stations like DZXL and DZAQ Radyo Patrol, which featured journalists like Ernie Baron,...
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