Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers.
Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing base.
??? Move into other computer or media product spaces that are not served well. Can continue to design the standard-setter for those spaces. Technological: A new version of Apple TV could take advantage of today's more highly developed Web.
Political: Big ideas are easy to copy. Microsoft (Nasdaq: MSFT ) copied the graphical user interface, and even Linux has a version. The touchscreen interface is being used in other phones (e.g. Android). Apps are being developed for other smart phones and devices.
Eco: High-priced products. Apple priced itself out of the personal computer market, and that remains a problem. Other smartphones that look and behave similarly to the iPhone are less expensive. Tech: Google (Nasdaq: GOOG ) is moving into Apple's smart phone space by giving away the operating system, and it has announced that it will also be moving into the TV space. Both companies are well - funded, so any battle between the two could be long and ugly.
* http://kwhs.wharton.upenn.edu/2012/03/strengths-weaknesses-opportunities-threats-the-swot-analysis/ That market gap is an opportunity for Apple, too. For example, businesses have been using iPhones more frequently for their employees as the device has grown and expanded its features. Threats include the growing use of the Android platform for smart phones from companies like HTC and Motorola, and the growing tablet computer market — although the iPad reigns supreme for now. For years, a...