abcdefgh
Introduction
Nokia is one of the leaders in mobile phone industry which is in the competition with other product lines such as Apple, Samsung, HTC, Sony Election, ect. From a riverside paper factory in south western of Finland, Nokia has developed to be a global telecommunications leader connecting over 1.3 billion people (cited in nokia.com, n.d.). They have set up a mission, vision and strategy in order to change and adapt with the challenging of the rapid development of the technology era. Nokia’s slogan as well as their simple mission is: Connecting People and taking the needs customers as the root, this company’s goal is to bring great mobile products that allow people worldwide to enjoy more the joy of life (cited in nokia.com, n.d.). Image 1. Nokia logo
(Source: http://www.unwiredview.com/2010/08/20/nokia-buys-mobile-analytics-company-motally/)
In the development process, Nokia has satisfied the demands of customers with variety of products which show the difference and the advance in design as well as features. With the explosion of smart phones such as Iphone (Apple), Samsung Galaxy, HTC, ect; Nokia has formed a strategic partnership with Microsoft in order to regain leadership in the smart phone area. Nokia Lumia, Nokia Asha, Nokia Belle are three representatives of the smart phone product line with superior features such as unique camera technology, exclusive live titles and powered by Windows phone 8 (cited in nokia.com, n.d.). Image 2. Nokia smart phone
(Source: http://sohoa.vnexpress.net/tin-tuc/san-pham/dien-thoai/nhan-vien-nokia-tiet-lo-smartphone-prodigy-chay-apollo-1498911.html).
Marketing is one of the key factors that make the successful of Nokia in the past time and in a highly competitive market, marketing strategies have to be sharp and precise for the breakthrough of Nokia and its position firm in the field of smart phone. Its strategies include market segmentation, target strategy, buyer behavior and Nokia positioning. Nokia
Nokia is one of the leaders in mobile phone industry which is in the competition with other product lines such as Apple, Samsung, HTC, Sony Election, ect. From a riverside paper factory in south western of Finland, Nokia has developed to be a global telecommunications leader connecting over 1.3 billion people (cited in nokia.com, n.d.). They have set up a mission, vision and strategy in order to change and adapt with the challenging of the rapid development of the technology era. Nokia’s slogan as well as their simple mission is: Connecting People and taking the needs customers as the root, this company’s goal is to bring great mobile products that allow people worldwide to enjoy more the joy of life (cited in nokia.com, n.d.). Image 1. Nokia logo
(Source: http://www.unwiredview.com/2010/08/20/nokia-buys-mobile-analytics-company-motally/)
In the development process, Nokia has satisfied the demands of customers with variety of products which show the difference and the advance in design as well as features. With the explosion of smart phones such as Iphone (Apple), Samsung Galaxy, HTC, ect; Nokia has formed a strategic partnership with Microsoft in order to regain leadership in the smart phone area. Nokia Lumia, Nokia Asha, Nokia Belle are three representatives of the smart phone product line with superior features such as unique camera technology, exclusive live titles and powered by Windows phone 8 (cited in nokia.com, n.d.). Image 2. Nokia smart phone
(Source: http://sohoa.vnexpress.net/tin-tuc/san-pham/dien-thoai/nhan-vien-nokia-tiet-lo-smartphone-prodigy-chay-apollo-1498911.html).
Marketing is one of the key factors that make the successful of Nokia in the past time and in a highly competitive market, marketing strategies have to be sharp and precise for the breakthrough of Nokia and its position firm in the field of smart phone. Its strategies include market segmentation, target strategy, buyer behavior and Nokia positioning. Nokia