Swot Analysis for Nokia

Topics: Mobile phone, Nokia, Smartphone Pages: 4 (948 words) Published: September 18, 2011
SWOT analysis for Nokia

Introduction
Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA and it is know globally for its reliable and good quality products.

SWOT Analysis

|Strengths |Weakness | |Strong Brand name |Inability to keep up with competition | |Largest Cellular company |Bureaucratic corporate culture | |User-friendly Design |Slow in innovation | |Large Distribution Channel |Low promotions | |High range of products |Cutting jobs | |Ovi platform to provide services |Swollen by its early success got complacent | |Navteq for digital mapping and communication |Technical problems with operating system | |Ongoing R&D |Poor after-sale service. |...
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