CINEPLEX ENTERTAINMENT AND SCOTIABANK LAUNCH FIRST NATIONAL CANADIAN ENTERTAINMENT LOYALTY REWARDS PROGRAM AND RENAME THREE MAJOR CINEPLEX THEATRES Movies. Fun. Fast. TORONTO, ON (CGX.UN) – May 2, 2007 – Cineplex Entertainment and Scotiabank are pleased to announce four exciting new initiatives: the national launch of SCENETM, the first Canadian entertainment rewards program; the national launch of the SCENETM ScotiaCard; the national launch of the new SCENETM VISA and SCENETM Student VISA cards; and the renaming of three major Cineplex theatres including the Scotiabank Theatre Vancouver (formerly Paramount Vancouver), Scotiabank Theatre Edmonton (formerly SilverCity West Edmonton Mall) and Scotiabank Theatre Montreal (formerly Paramount Montreal) bringing the total number of Scotiabank branded theatres to four (including Scotiabank Theatre Toronto). “In partnership with Scotiabank, we are pleased to announce the national launch of SCENE, our entertainment rewards program which rewards our theatre guests for doing something they love to do which is going to the movies,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “Our January launch in the GTA was a great success and we anticipate today’s national launch to be extremely successful as well. We are also delighted to partner with Scotiabank to join two of Canada’s leading brands in the renaming of three more of our flagship theatres today.” “This breakthrough concept will give our customers more ways to earn instant, fun rewards, just by using their SCENE ScotiaCard and now SCENE VISA card. Adding a VISA card to the membership program really allows everyone to accelerate their earning power without changing their preferred method of payment,” said John Doig, Senior Vice-President, Marketing, Sales and Service, Scotiabank. “SCENE is a first in our industry, coupled with the first ever naming rights to Cineplex's flagship theatres across the country. The SCENE partnership brings together two...
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