4th Sem Syllabus

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This is a top-level management course, and the objective of teaching this course is to enable students to integrate knowledge of various functional areas and other aspects of management, required for perceiving opportunities and threats for an organization in the long-run and second generation planning and implementation of suitable contingency strategies for seizing/facing these opportunities and threats. EXAMINATION

The faculty member will award marks out of a maximum of 10 marks for the internal performance of the student. The Semester Examination wif! carry 90 marks. There will be two Sections; A and B. Section A worth 24 marks will have four theory questions of 12 marks each, out of which a candidate will attempt only two questions. Section B worth 66 marks will contain a case. COURSE CONTENTS

1. Meaning, Need and Processes of Strategic Management, Business Policy, Corporate Planning and Strategic Management; Single and Multiple SBU Organizations; Strategic Decision-Making Processes - Rational-Analytical, Intuitive-Emotional, Political - Behavioral; Universality of Strategic Management; Strategists al Corporate level and at SBU Level; Interpersonal, Informational and Decision Roles of a Manager0 2. Mission, Business Definition and Objectives. Need, Formulation and Changes, Hierarchy of Objectives, Specificity of Mission and Objectives.

3. SWOT Analysis, General, Industry and 'international Environmental Factors; Analysis of Environment, Diagnosis of Environment - Factors Influencing Environmental Threat and Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors Affecting These; Techniques of Internal Analysis: Diagnosis of Strengths and Weaknesses; Strategic Advantage Profile (SAP). 4. Strategy Alternative Grand Strategies and their sub Strategies; Stability, Expansion, Retrenchment and Combination; Internal and External Alternatives; Related and Unrelated Alternatives, Horizontal and Vertical Alternatives; Active and Passive Alternatives; International Strategy Variations. 5. Strategy Choice Making - Narrowing the Choices; Managerial Choice Factors, Choice Processes - Strategic Gap Analysis, ETOP-SAP Matching, BCG Product - Portfolio Matrix, G.E. Nine Cell Planning Grid; Contingency Strategies; Prescriptions for Choice of Business Strategy; Choosing International Strategies.

6. Strategy Implementation, Implementation Process; Resource Allocation; Organizational Implementation; Plan and Policy Implementation; Leadership Implementation; Implementing Strategy in International Setting.

7. Strategy Evaluations and Control, Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective Action. Note: About 50% of classes will be devoted to theory and 50% to discussion of cases. TEXT READINGS 1. Lawrence R. Jauch and William F. Glueck, Business Policy and Strategic Management, New York, McGraw Hill Book Co., 1988. SUGGESTED READINGS

1. Glen Boseman and Arvind Phatak: Strategic Management : Text and Cases, Singapore, John Wiley and Sons, 1989.o
2. Daniel J. McCarthy, Robert J. Mfnichielio and Joseph R. Curran, Business Policy and Strategy, New Delhi, AITBS, 1988.
3 Roanid C. Christenesen, Kenneth R. Andrews and Joseph L. Bower, Business Policy-Text and Cases, Illinois, Richard D. Irwin, Inc., 1978. 4. Azha Kazrni, Business Policy, New Delhi, Tata McGraw Hill, 1999. 5. P.K. Ghosh, Business Policy, Strategic Planning and Management, New Delhi, Sultan Chand and Sons, 1999.

The objective of Major Research Project is to enable the student to go into the detail of the given problem and design an effective solution keeping the given constraints and organizational objectives in mind. This is to enhance the analytical and problem solving ability of the...
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