Preview

3 Hong Kong

Powerful Essays
Open Document
Open Document
4171 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
3 Hong Kong
1st semester 2013/2014
Section A01F
Final Project
Topic: 3 Hong Kong

Lecturer: Calvin WAN
Date: 26th November, 2013
Group Members: Leung KIT
Chow YoYo
Leung Tania
Ma Tony
Siu Ching
Man Water
Contents

a. Executive Summary
b. Description of 3HK & Reason
c. Marketing Objective
d. Environmental Analysis
e. SWOT Analysis
f. Segmentation
g. Targeting
h. Positioning
i. Evaluation(4Ps)
j. Recommendation
k. References & Appendices
l. Member’s Contribution
Executive Summary
3 Hong Kong (3HK), as being one of the mobile network service providers, it operates this service for years. It’s worthwhile for us to analyze its current market and further improve the subsequent problem so as to become the largest telecommunication company in Hong Kong. To make the business sustainable, 3HK should keep the market share in Hong Kong to maintain a certain level of sales, decrease the complaint rate in order to let more subscribers satisfied with its service, attract new customers so as to increase the sales.
To analysis 3HK, we use environmental analysis, SWOT analysis, segmentation, targeting, positioning and evaluation (4P).
There are 4 forces can be applied in the environmental analysis, such as competitive forces, economic forces, legal and regulatory and technique forces. As the pricing and service among the 5 telecommunication companies are quite similar, to stand out against the rests, 3HK should make use of its strength and opportunities, such as, forming the strategic alliance with Vodafone and increasing the sense of social responsibility to build brand image; on the other hand, tackle its weakness and threats, for examples, ways to treat staff and the attitude of staff.
3HK uses demographic and behavioral segmentation. Under demographic segmentation, 3HK divided its clients by occupation variables, which are businessmen, students and white-collar. In addition, 3HK targets these segments and offers different monthly plans with different

You May Also Find These Documents Helpful

  • Powerful Essays

    Dutch Boy Executive Summary

    • 4669 Words
    • 19 Pages

    Founded in 1907, Dutch Boy continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable brands in the market. Dutch Boy is one of the leading brands of Sherwin-Williams Company architectural coating product.…

    • 4669 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Technological: In the past three decades, a major shift in technology has prevailed in the mobile handset industry. Through innovation and technological advances, the market shifted from analog transmissions (1G), to digital mobile communications in 1992 (also known as 2G), and ultimately to the Wideband Data Communications network (3G). With rapid changes in this dynamic marketplace only the most well-funded and well-managed companies have managed to emerge from generation to generation, whilst others have been unsuccessful.…

    • 1566 Words
    • 6 Pages
    Good Essays
  • Good Essays

    1. According to Porter, the intensity of industry competition and an industry's profit potential are functions of FIVE forces of competition. Name the five forces and describe how to use Porter's FIVE forces of industry competition. THREE of these forces pertain to identifying competitor types. Name and explain the three competitor types and the industry analysis part each competitor type represents.…

    • 1649 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Nissan Cogent Case Study

    • 2088 Words
    • 9 Pages

    To study the NETC case study video and asses the role of co-development in long term supplier relations and development through NISSAN’S COGENT initiation and to write a detailed report on the same.…

    • 2088 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Pret a Manger Research Paper

    • 3567 Words
    • 15 Pages

    Prêt-A-Manger (also known as Prêt) was founded in 1986, with the aim of serving customers with quality food and exquisiteness. It is a well-known grab-and-go store offering a variety of freshly-made food like sandwiches and salad. The target customers are expatriate workers and white collar adults in the central business districts, who are attentive to their diets. This is in accordance with its positioning that Prêt provides premium healthy and quality food which is freshly made every day.…

    • 3567 Words
    • 15 Pages
    Best Essays
  • Best Essays

    Global Communications can become an industry leader by outsourcing labor and operations cost to revive the company's financial health.…

    • 3281 Words
    • 14 Pages
    Best Essays
  • Good Essays

    hong

    • 975 Words
    • 4 Pages

    Can we become happier? The answer is yes. Most people, especially those who are less educated, will say that happiness is simply having lots of money and luxury things or is successful at work. According to “Happier”, Dr. Tai Ben – Shahar – a professor of Harvard University – discusses true happiness in life and the way of making life become more meaningful. Through this piece of work, we realize that happiness is a combination of pleasure and meaning.…

    • 975 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Environmental Scan

    • 9272 Words
    • 38 Pages

    We designed this Tool Kit for public-sector and non-profit human services administrators and human resources professionals who want to take a comprehensive approach to addressing workforce issues. The information and guides in this Tool Kit can be used whether you employ an all public-sector and non-profit workforce, a contracted-out service delivery workforce, or a combination of private and public workforce. Similarly, this Tool Kit and the principles of the Workforce Planning model will work in agencies of all sizes – although you may have to modify…

    • 9272 Words
    • 38 Pages
    Powerful Essays
  • Better Essays

    Key Points:  After 30 years, the Five Forces Analysis is still one of the most effective ways to assess industry structure and performance when done correctly.  As the tool’s name states, there are five forces that together illuminate industry structure: Bargaining Power of Buyers, Bargaining Power of Suppliers, Barriers to Entry, Threat of Substitute Product or Services, and Rivalry Among Existing Competitors.  A recent update to the model is the addition of Complements, goods or services that impact the demand of the products/services provided by the industry under analysis. It is considered more of a factor than a force per the model creator. Main Thoughts: Where the PESTEL analysis is a general or macro environmental analysis tool, the Five Forces model is a means to assess the micro or industry environment. Developed by strategy professor Michael Porter of Harvard Business School in the early 1970s, the Five Forces model has become one of the most widely known strategy analysis tools in use today. The tool helps users identify—through detailed examination of each force—what the underlying drivers of industry behavior and performance are.…

    • 1495 Words
    • 6 Pages
    Better Essays
  • Best Essays

    The aerospace industry is very specific in many ways. It includes both aeronautics and astronautics, which means that the possible applications are very variables: helicopters, private jets, airliners, military aircrafts, rockets, satellites, etc. We will see later that Snecma is implied in every last of these examples.…

    • 4038 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Operational Plan

    • 10382 Words
    • 42 Pages

    Vera Kolarska 498242 Project manager Avalon Ltd IFA B-09 08 – One Spark Mr. T. Sterk 25.02.2013…

    • 10382 Words
    • 42 Pages
    Satisfactory Essays
  • Powerful Essays

    access to higher education

    • 1115 Words
    • 5 Pages

    Indisputably, government should be responsible for all SES students’ education, in particular pay more attention to low-SES students. From this argument, the reasons of that mainly as follows: it can improve the healthy development of the economy, contributes to advance the efficiency of the labor market and foster students funding program of banks or companies.The funding of government is not only for encouraging low-SES students accessing to higher education but also for the society at large. The purpose of government is mainly due to the pragmatic…

    • 1115 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Hong Kong Today

    • 1014 Words
    • 5 Pages

    Liberal Studies F4 Second term—Hong Kong Today  Indicators used to understand poverty in HK     Income Health Education    Living conditions Employment Community / family support…

    • 1014 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Mainland and Hong Kong

    • 410 Words
    • 2 Pages

    It has been more than 15 years since the handover of HK to mainland China. People of the 2 places are supposed to be more initmate. In fact, we do have an increasing amount of interaction. Yet, the more interaction we have, the more conflicts we have. There have been different conflicts between us in the recent years, from right of abode to the purchase of milk powder for infants. One of the hot issues, is tourists from mainland China.…

    • 410 Words
    • 2 Pages
    Satisfactory Essays