MKT 500 Assignment one set up

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
Describe the company
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Discuss the company’s location
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Discuss the company’s product(s)
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2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Discuss the competitive environment
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Discuss the economic environment
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Discuss the political environment
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Discuss the legal environment
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Discuss the technological environment
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Discuss the socio-cultural environment
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3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Discuss the primary target market
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Discuss the secondary target market
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Discuss the positioning of the product
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Discuss the pricing strategy
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Discuss the promotion strategy
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Discuss the distribution strategy
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Discuss the major competitor
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4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Discuss the short term goal
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Discuss how you will determine if the company met the short