10 P's of Marketing

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  • Topic: RS200, Parlour, Delhi
  • Pages : 3 (848 words )
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  • Published : February 8, 2009
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REPORT
ON
10 P’S OF MARKETING

EXECUTIVE SUMMARY

The product launched is HAIR COLOURING BRUSH, with refill capability under the name of EASE PRODUCTS COMPANY.

The product will be launched at Pune on 25 July and then later at , New Delhi, Mumbai, Bangalore and Kolkata, Chandigarh after a gap of one week.

The youth specially is very fond of coloured hair so this product is very useful for them as they don’t have to go to the parlour every time and can have an easy means of colouring hair anytime. Moreover the hair start loosing colour gradually and become rough,but this product is gentle on hair and can be used again and again to maintain the colour on the hair.The brush has a tubular structure where the colour is mixed and can be refilled time and again.

The brush will cost Rs 500 and the hair colour packets will cost from Rs80 to Rs200 depending on the size of the packet.

It has advantages like sleek size, handy, easy to use and effectiveness.

PRODUCT NAME- HAIR COLOURING BRUSH

INTRODUCING THE HAIR COLOURING BRUSH. Having coloured hair is today’s provogue. People often go to parlours for getting their hair coloured and end up paying exorbitant amounts.Hair colouring may range from Rs500 to Rs5000 depending on the hair colour brand used.various brands used are Loreal,Garnier,Schwarkopf etc.Hence this product can solve many of the problems.

The 10 P’s of Marketing of are-
1. Price
2. Promotion
3. Place
4. Product
5. Process
6. Packaging
7. People
8. Partners
9. Perception
10. Performance

1. PRODUCT- The product I have chosen is the hair colouring brush.The youth specially is very fond of coloured hair so this product is very useful for them as they don’t have to go to the parlour every time and can have an easy means of colouring hair anytime.Moreover the hair start loosing colour gradually and become rough,but this product is gentle on...
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