E Marketing Project

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Assignment 1 Introduction to e- marketing

Assignment
• Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else?

– Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers. • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else?

– Which should be their Top 3 eMarketing Tactics? Why? P!lease provide your recommendations of the top 3 eMarketing Tactics that needs to be deployed for effective eMarketing for FlipKart Business. – Important guidelines for your Assignment submissions.

Flipkart .com
• The E commerce sector in India is growing at an exponential rate. We all know Flipkart has revolutionized the online shopping experience In India. • Flipkart.com has 4 years old; it is ranked #572 in the world.

E- marketing tactics
• They use most of e-Marketing Tactics which include Search Engine Optimization, Pay per Click Advertising, Social Media Marketing, Banner Advertising, email Marketing, Mobile Marketing & Affiliate Marketing

Search engine optimisation(SEO)
• Keywords of flipkart.com
– Flipkart.com, Online Shopping Store, buy Books online, Mobiles, Cameras, Games, DVDs online. Free Shipping in India. Pay Cash on Delivery. Best bookstore, mobile phones, electronics in India. Online book store, mobile store, game store, music store in India.

Page source form Flipkart site

KW density
Kw Online shopping Flipkart .com Buy books Books Online Book store online Cash Delivery Books mobile India online Mobile camera Online mobile camera Shopping store KW density 1.69% 1.48% 1.30% 1.27% 0.85% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63%

KW density chart

SERP with Google
• KW : buy book – 1st page – 1st result

SERP with Google
• KW: Buy books online – 1st page - 2nd result

SERP with Google
• KW: Online shopping – 3rd page – 21st result

SERP with Google
• KW Cash on delivery – second on page one

SERP with Google
• KW: Buy Samsung Galaxy – 12 result on first page

SERP with Google
• Keyword Ranking for Flipkart (Google India) Buy mobile – Not on first 10 pages Buy laptop – 5th page - 48th result Buy camera – Not on first 10 pages Buy mobiles india – 6th page- 60th result Buy digital camera - 3rd page– 27th result

SERP with Yahoo
• KW: Buy books online – 1st page – 2nd result

SERP with Yahoo
• KW: Online shopping – 2nd page – 16th result

SERP with Yahoo
• KW : Online shopping India – 3rd page – 21st result

SERP with Bing
• KW: Online books – 1st page 6th result

SERP with Bing
• KW : Online shopping – 2nd page 16th result

Observation
• The SEO keywords are not optimized well some of my observations are as followes – Some of the KW has no density at all but they feature well on organic search – KW which has high density but don’t show good listing on SERP

Pay Per Click ( PPC)
• This e-marketing tactics is used on Google, yahoo and Bing – Illustartion shown along with KW

PPC on Google
Shopping, online shopping – 1st page, 3rd ad

PPC on Google

Books Shopping

PPC on Google
Buy books online – 1st page 2nd ad

PPC on Google

Buy mobile online

PPC on yahoo

Buy books online

PPC on yahoo

books online

PPC on yahoo

Shopping online

PPC on Bing
Books online

PPC on Bing
Buy Books online

Observation
• Flipkart features on the search the three major search engines for PPC camapigns • Copy of the ads used well to high lights their features of Cash on delivery (COD) and Free delivery

Social Media Marketing
• Face book - Flipkart has profile page with 982k likes which means it has...
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