Topics: Mobile phone, LG Electronics, GSM Pages: 6 (1829 words) Published: December 18, 2012
1)Analysing Business: By Taking two company’s analysing their Product Promotion,Function, User Friendliness of website, and their Business strategy I am choosing here two Mobile company’s 1.Samsung Mobiles & LG Mobiles, Both the company’s here chosen are competitors in the same industry(mobile phones). Samsung Mobiles

The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation. Company started as a small export business in Taegu,Korea and now it has grown as a one of the world’s leading Electronic companies, specialising in digital appliances and media, Semiconductors, Memory and System Integration. Vision: As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. Samsung Mobiles: A Passion for Mobile Innovation.

Branding with the tag line: No matter how you stay in touch, Samsung connects you in style.

About Samsung mobiles:
* A Rough Beginning:
Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division. * Turning Point

In 1993, Samsung Mobile released the SH-700 series, which boasted a smaller and sleeker design and better sound quality. With a better product and a more aggressive marketing campaign, Samsung would reclaim more than half the mobile phone market share in Korea from Motorola. * The Global Market

Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and compact phones. A few short years later, South America and Japan were enjoying the high-end design of Samsung Mobile phones. * Samsung Facts

Lee Byung-chull founded Samsung Group in 1938, naming the start-up company a Korean word which translates to "three stars" in English. Samsung Mobile enjoys agreements with major cell phone service providers such as T-Mobile, AT&T, Sprint and Verizon Wireless. In early 2009, Samsung Mobile and T-Mobile introduced the Memoir, a cell phonewitha"Best in Class" 8-Megapixel camera.

Promotional Activities of Samsung Mobiles:
Samsung Mobile has revolutionized the life of people in India with its state-of-the-art technology, innovative designs and effective marketing strategies. Samsung Mobiles have always kept customers in the centre and therefore, they are able to design futuristic mobile phones for their customers. Moreover, they have made their presence felt across the nook and corner of India with its extensive network. Moreover, Samsung Mobiles have always emphasized the need of its large customer base and therefore, it has regularly introduced different models of mobile phones: Tablet Smartphone, Smartphone, Dual SIM Phone, Touch Phone, QWERTY Messaging Phone, Multimedia Phone, CDMA Phone, Essential Phone etc. The "Team Samsung India First" Campaign

Launch: In August 2002, India's leading consumer electronics player, Samsung India Electronics Ltd. (Samsung) announced the signing on of seven celebrity cricketers -'Team Samsung', as its brand ambassadors. In doing this, it...
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