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Samsung Strategic Management

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Samsung Strategic Management
Strategic Management assignment

Question 1

Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments.

Introduction

Pioneering the Digital Edge

The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovations in today’s digital world.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smart phones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. They employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. Samsung market strategy is to penetrate all segmentation in the world is to build and create something similar to another company product – but it makes it better, faster and at lower cost.

What is Enterprise market?

In business news- the meaning of Enterprise Market is commercial user –from small and medium business and the big target market segmentation –large corporation. Samsung strategy is already tapping this segmentation from Automotive, Healthcare institution, public sector, retails and transportation. E-mail is important for today’s business. This is the way to communicate and expand the business potential and opportunity. Samsung latest android smart phone, S III – is SAFE (Samsung For Enterprise). Samsung For Enterprise (SAFE) is latest development to suite today’s enterprise challenging business environment whereby all the Samsung product, especially android devices line-up is


References: & Sources 1. http://pressreleases.visa.com 2. http://reuters.com 3. http://www.samsung.com/my/news/localnews/2012/samsung-electronics-malaysia-unveils-new-enterprise-business-division 4. http://www.sybase.dk 5. http://www.sap.com/malaysia 6. http://www.axiata.com 7. http://www.samsung.com/my/#latest-home
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