Sbs Transit Swot Analysis

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  • Topic: Public transport, Public transport bus service, Bus
  • Pages : 2 (429 words )
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  • Published : November 1, 2012
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SWOT
Strengths
Market leader in public bus services
SBS owns majority of the bus transport business in Singapore with over 3000 buses. With increasing ridership over the past few years and the government’s plans to introduce new routes and more buses through the Bus Services Enhancement Programme, this strengthens the strong hold that SBS already has in the provision of bus services in Singapore.

Compliance with strict Standards
Having been in the bus industry since 2001, SBS Transit has surpassed strict operating and quality of service (QoS) standards set by the Authorities. SBS has also better compliance results than its only competitor, SMRT, in the recent Jun – Nov QoS results published by the Public Transport Council (PTC).

Weaknesses
Limited liquidity position

Opportunities
Increase in tourists and ridership as population grows. Singapore only has 12 cars per 100 persons due to high costs of owning a car. Increase in population is positively correlated to ridership and with population still very likely to grow; there is the potential for ridership increase in next decade.

Shift in Government focus (Land Transport Master Plan)
Limited land area sees government focusing on making public transport the choice of mode of transport for majority in future. This is seen from increase in ERP charges and more ERP gantries. In the future, may even see a shift of ERP gantries to GPS road charges.

Rail Transport Market Expansion
With the recent awarding of Downtown Line to SBS and also the government’s plan to spend at least $40 billion to double Singapore’s Rapid Transit System (RTS) network by 2020, there is potential for SBS to increase their market share in the market for rail transport.

Threats
Rising fuel prices
With the reduction in fare prices by the Public Transport Council and rising fuel costs, SBS faces erosion of their profit margins. Sharp increase in 27% of fuel and electricity costs in 2011 more than...
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