Sample Marketing Plan
Above the Fold
Table of Contents
Executive Summary …………………………………………………3
The Marketing Environment………………………………………..3
Target Markets………………………………………………………..3
Current Marketing Objectives and Performance……………..4
SWOT: Strengths………………………………………………………4
SWOT: Weaknesses…………………………………………………..5
SWOT: Opportunities………………………………………………...5
SWOT: Threats………………………………………………………...6
Matching and Converting SWOT…………………………………6
Marketing Objectives……………………………………………….7
Marketing Strategies………………………………………………...7
Marketing Mix………………………………………………………...8
Marketing Implementation………………………………………...9
Evaluation and Control……………………………………………10
Conclusion…………………………………………………………...11
Snapped Marketing Plan
Executive Summary
Founded by a skilled, degree-holding photographer, Snapped has evolved from small-scale portraits to high-quality event photography. Justin Wilkerson graduated from Savannah College of Art and Design in 2012 with a BFA in photography. He has been working with clients on a small basis and has been working to expand his company.
A big challenge facing Snapped is the lack of clients, which is leading to lack of income. It puts the advancement potential in jeopardy. An evaluation of the company’s internal strengths, weaknesses, external opportunities, and threats serves as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing client relationships, and on the development of new services and potentially products. Since Snapped is a company that primarily markets a service to a consumer, it is considered a business-to-consumer marketer.
The Marketing Environment
1. Competitive Forces
The competition in the increasingly popular photography industry is strong on a local, regional, and national level. Due to many levels of expertise, the prices vary between companies. The
Table of Contents
Executive Summary …………………………………………………3
The Marketing Environment………………………………………..3
Target Markets………………………………………………………..3
Current Marketing Objectives and Performance……………..4
SWOT: Strengths………………………………………………………4
SWOT: Weaknesses…………………………………………………..5
SWOT: Opportunities………………………………………………...5
SWOT: Threats………………………………………………………...6
Matching and Converting SWOT…………………………………6
Marketing Objectives……………………………………………….7
Marketing Strategies………………………………………………...7
Marketing Mix………………………………………………………...8
Marketing Implementation………………………………………...9
Evaluation and Control……………………………………………10
Conclusion…………………………………………………………...11
Snapped Marketing Plan
Executive Summary
Founded by a skilled, degree-holding photographer, Snapped has evolved from small-scale portraits to high-quality event photography. Justin Wilkerson graduated from Savannah College of Art and Design in 2012 with a BFA in photography. He has been working with clients on a small basis and has been working to expand his company.
A big challenge facing Snapped is the lack of clients, which is leading to lack of income. It puts the advancement potential in jeopardy. An evaluation of the company’s internal strengths, weaknesses, external opportunities, and threats serves as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing client relationships, and on the development of new services and potentially products. Since Snapped is a company that primarily markets a service to a consumer, it is considered a business-to-consumer marketer.
The Marketing Environment
1. Competitive Forces
The competition in the increasingly popular photography industry is strong on a local, regional, and national level. Due to many levels of expertise, the prices vary between companies. The