Role of Media in Society

Topics: Entertainment, Mass media, Advertising Pages: 2 (639 words) Published: September 19, 2012
The term media is derived from Medium, which means carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. Purposes:

Mass media can be used for various purposes:
The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry. News & Current Affairs:

One of major duties of media today is to inform the people about the latest happening around them and the world. They cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read latest news whenever and wherever they want. Political Awareness:

Media is the overseer of the political system. If it plays its role honestly, it will be a great force in building the nation. It plays a great role in bringing common man close to their leaders. The media focuses in bringing details of all major political...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Role of Media in our society Essay
  • The Role of Media in the Society Essay
  • The role of media in any society is to reflect and reinforce the dominant ideas of that society Essay
  • History of Print Media and Its Role in Society Essay
  • Role of media in present society Research Paper
  • Role of Media in Todays Society Essay
  • Role of Media in Modern Society Essay
  • Essay on The Role of Media in Society

Become a StudyMode Member

Sign Up - It's Free