Major technology trends in e-commerce
Mobile computing rivals PC platform
Internet broadband foundation becomes stronger in households
Apps create a new model for delivering software and services
E-commerce- Use of internet and web to transact business
What is least likely to decrease a consumers search costs?
Transaction cost- cost of participating in a market
2011, world's online population- 2 billion
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than the market relationship?
Mobile commerce (M-commerce)
others are (B2C, C2C, B2B)
Interactivity in the content of e-commerce can be described as:
the enabling of 2-way communication between consumer and merchant
B2C is: expected to grow at double digit rates through 2012
B2C limitations: sophisticated skill set required to use internet and e-commerce systems, persistent global inequality limiting access, saturation and ceiling effects.
Non-limitation: retrenchment and consolidation of e-commerce into hands of large firms
B2B examples- e-distributors, e-procurement, private industrial examples (except e-tailer)
e-distributor primary revenue model = sales
B2B service provider can spread cost of expensive software system over many users achieving efficiencies, this is called scale economies
Over past few years, number of exchanges have diminished sharply
m-commerce key technologies: 3G/4G, wifi, Bluetooth
2011, estimated 500,000 wifi hotspots worldwide
lowering barriers to entry but expanding market = global reach
weakening powerful sales channels, shifting bargaining power to consumers = information density
strategy designed to compete with a narrow market or product segment = focus strategy
Basic technological foundation of internet
TCP/IP communications protocol
(except Tracert measures transit delays of packet-switching)...
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