Micro Fridge Assignment
Microfridge
Q. 1 What value does the product create and for whom ?
Ans.
Value created by product are (i) Three functionalities in one i.e Microwave , refrigerator and freezer for limited user at a low and affordable cost (ii) Safety from fire(against use of hot plates). oMicrowave can allow save cooking
(iii) Freedom. Microfridge can be used to heatup your food. Refrigerator and freezer can be used to preserver food /fruits for long time and drinks at a servable temperature. So that you don’t have need not to compulsorily consume these item after delivery, but you can consume them, when you like. (iv) Product will never pull more than 10 amp of current. It will help to restrict Peak load demand (v) Less space required for three functionalities in one i.e Microwave , refrigerator and freezer. Product height is 4 feet so it can adjust in small space easily. (vi) Individual can cook food of their own choice in Microwave, if they desire or in case of necessity, when they don’t want to consume other food
For Whom (i) College students (ii) Collage /University administrator to avert possibility of fire due to use of hot plate. (iii) Landlords who provide furnished house. (iv) Guest of Landlords who provide furnished house (v) Parents of students due to safety aspect. (vi) Motels, because today's market, providing the guest as many amenities as possible is very crucial. (vii) Guest of Motels, as its additional amenity for them at low cost.
Q.2 How should Bennett price it to capture a share of the that value for himself?
Ans. 2
Variable cost:
Sanyo landed cost per unit = USD 263
Selling and administrative cost of first year = 300000
Fixed cost are
Upfront cost = 170000
Patent etc cost = 60,000
Total fixed cost = 230000 if he succeed in selling 2000 units in first year, than
If he set USD 309 above the 263 (Sanyo landed cost)
Break even will be
Fixed cost = 230000
Selling price =
Q. 1 What value does the product create and for whom ?
Ans.
Value created by product are (i) Three functionalities in one i.e Microwave , refrigerator and freezer for limited user at a low and affordable cost (ii) Safety from fire(against use of hot plates). oMicrowave can allow save cooking
(iii) Freedom. Microfridge can be used to heatup your food. Refrigerator and freezer can be used to preserver food /fruits for long time and drinks at a servable temperature. So that you don’t have need not to compulsorily consume these item after delivery, but you can consume them, when you like. (iv) Product will never pull more than 10 amp of current. It will help to restrict Peak load demand (v) Less space required for three functionalities in one i.e Microwave , refrigerator and freezer. Product height is 4 feet so it can adjust in small space easily. (vi) Individual can cook food of their own choice in Microwave, if they desire or in case of necessity, when they don’t want to consume other food
For Whom (i) College students (ii) Collage /University administrator to avert possibility of fire due to use of hot plate. (iii) Landlords who provide furnished house. (iv) Guest of Landlords who provide furnished house (v) Parents of students due to safety aspect. (vi) Motels, because today's market, providing the guest as many amenities as possible is very crucial. (vii) Guest of Motels, as its additional amenity for them at low cost.
Q.2 How should Bennett price it to capture a share of the that value for himself?
Ans. 2
Variable cost:
Sanyo landed cost per unit = USD 263
Selling and administrative cost of first year = 300000
Fixed cost are
Upfront cost = 170000
Patent etc cost = 60,000
Total fixed cost = 230000 if he succeed in selling 2000 units in first year, than
If he set USD 309 above the 263 (Sanyo landed cost)
Break even will be
Fixed cost = 230000
Selling price =