Media Industry in Korea

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The Korean Media Landscape

Changes in the Korean Media Landscape
Current Changes in Korean Media

1. 1948~1960: Seung Man Lee’s government  Outlawed leftist newspapers

 Closed moderate newspapers
 Arrested reporters and publishers 2. 1964~1972: Chung Hee Park’s government  Dictatorship  Closed all but fifteen of Seoul's 64 daily newspapers  Using its own radio and news agencies to promote its official line

 The Press Ethics Commission Law

3. 1980~1988: Doo Hwan Chun’s government  Basic Press Law

 Independent news agencies were absorbed into
a single state-run agency  Numerous provincial newspapers were closed

 Two independent broadcasting companies were
absorbed into the state-run KBS

4. 1988~1993: Roh, Tae-Woo’s government  1987 June Democracy Movement



5. 1993~1998: Kim, Young Sam’s government The first ‘civilian’ government

6. 1998~2003: Kim Dae-Joong  2000 Nobel Peace Prize

 Long-time opposition leader

7. 2003~2008: Roh, Moo-Hyun  Civil Rights Lawyer

 Became famous through OhMyNews

8. 2008~2013: Lee, Myung-Bak  CEO, Hyundai

 Candle Light Vigil Incident
 Wide spread media strike 9. 2013~ : Park, Geun Hye

 Dictator’s daughter

Source: The Korea Press, 2007 (Korea Press Foundation)

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Newspapers Broadcasting Cable TV (Community Antenna TV) DMB, IPTV Smart Devices

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Usage time of traditional media decreasing Usage time of Internet media increasing Satisfaction of newer media increasing DMB, IPTV, WiBro Introduction of smart mobile devices

Source: The Korea Press, 2011 (Korea Press Foundation)

Source: The Korea Press, 2007 (Korea Press Foundation)

Source: The Korea Press, 2011 (Korea Press Foundation)

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Number of Dailies Increasing Subscription Rate is decreasing Ideologically split Conservative
• Chosun, Joongang, Donga

Liberal
• Hankyoreh, Kyunghyang

Source: The Korea Press, 2007 (Korea Press Foundation)

National dailies:
Name Chosun Ilbo Joong-ang Ilbo Circulations 2,450,000 2,350,000

Selected local dailies:
Name Busan Ilbo Daegu Maeil shinmun Kookje Daily News Circulations 400,000 170,000 100,000 November 2001

Dong-a Ilbo
Hankok Ilbo Kyunghyang Shinmun Hankyoreh Shinmun Korea Daily News Kukmin Daily Munhwa Ilbo Segye Times

2,100,000
700,000 450,000 400,000 400,000 350,000 300,000 200,000

※ United Kingdom: 303 / Belgium: 173 / France: 167

Korea: 213 copies per 1000 people

[2008]
24.4 Chosun JoongAng Dong-A Kyunghyang Maeil Economy Hangyerye Others

28.1

3.7 4.3 5.8 14.9

18.8

★ Top 3 market share = 58.1% → Oligopoly
(62.3% in 2006)

Source: The Korea Press, 2007 (Korea Press Foundation)

Source: The Korea Press, 2007 (Korea Press Foundation)

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TV viewership decreasing Cable and Satellite share increasing Cable operators and program providers increasing profit Satellite subscription increasing

Source: Korean Broadcasting Survey, 2007 (KBC)

Source: The Korea Press, 2007 (Korea Press Foundation)

Source: The Korea Press, 2007 (Korea Press Foundation)

Source: The Korea Press, 2007 (Korea Press Foundation)

SO Number
2009
T Broad CJ Hellovision CnM 22 14 16

Profit (1/108)
2009
4,681 3,476 3,290

Market Share (%)
2009
25.9% 19.3% 18.2%

Average Subscription Cost
2009
8,199 6,526 7,255

2010
21 17 16

2010
4,946 4,290 3,515

2010
25.6% 22.2% 18.2%

2010
8,339 6,661 7,519

Hyundai HCN
CMB GS On Media MSO total SO total

8
12 2 4 78 100

8
9 2 73 94

1,541
955 660 511 15,114 18,047

1,663
1,036 672 16,121 19,295

8.5%
5.3% 3.7% 2.8% 83.7% 100.0%

8.6%
5.4% 3.5% 83.6% 100.0%

5,886
4,392 6,864 6,086 6,818 6,355

6,120
4,552 6,806 7,008 6,583

Major MPPs Profit & Market Share

Major Holder
CJ SBS MBC KBS

No. of Channels
2009 29 9 5 5 2010 31 9 6 4

Profit (1/108)
2009 3,762 1,980 1,530 1,007 8,279 13,864 2010 4,762 2,960...
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