In Toronto, Black and Decker has granted nine distributors the rights to carry its products. It hopes customers will seek out the Black and Decker products. Black and Decker uses which of the following type of distribution? Answer
Managers typically follow five steps in the decision-making process. Which of the following steps is first? Answer
Evaluate the strengths and weaknesses of potential decisions.
Recognize or define the problem or opportunity.
Establish a budget.
According to which of the following should a firm first identify consumer needs and then produce the goods and services that will satisfy them? Answer
the total exchange concept
the market mission statement
the marketing concept
the sales concept
The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people. Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger, less conservative audience. Which of the following statements correctly describes this situation? Answer
CBC does not have a target market.
The target market for CBC is people over the age of 55.
CBC does not need a target market because other television networks succeed without one.
CBC is efficiently reaching its self-defined target market
Which of the following is an expense item for an independent bookstore? Answer
the building in which store is located
display cabinet for first editions
What is the relatively small group of managers at the head of an organization that establishes overall strategy and...
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