Marketing Management MCQ

Upto 1000 Solved MCQs of MKT501
Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:
Followers
Challengers
Leaders
Nichers

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer

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Upto 1000 Solved MCQs of MKT501
Retailer and customer
Retailer and consumer
Company and customer

Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total