Preview

Marketing Implications of Technology : Recent and Upcoming Trends

Good Essays
Open Document
Open Document
1778 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Implications of Technology : Recent and Upcoming Trends
Recent and Emerging Trends in Impact of Technology on Marketing

1

Recent and Emerging Trends in Impact of Technology on Marketing
MTCI Individual Assignment

Sajith P Surendran 309/48

IIM Calcutta 2013 - MTCI

Recent and Emerging Trends in Impact of Technology on Marketing

2

Contents
Recent Technology Trends in Marketing .............................................................................................3 Personalized Marketing ............................................................................................................................ 3 Social Media is maturing ........................................................................................................................... 3 Four Screens and a Cloud.......................................................................................................................... 4 Big Data : The key to the room of insights ................................................................................................ 4 Better predictions and Offline Tracking .................................................................................................... 5 Emerging Technology Trends in Marketing .........................................................................................6 The Future will be driven by emotion ....................................................................................................... 6 The emergence of new parameters in decision making ........................................................................... 6 From leather wallet to mobile wallet ....................................................................................................... 7 Content Marketing: The crown Prince ...................................................................................................... 7 Convergence - and divergence
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Johnny Shelby's New Social Media Case
    • 1992 Words
    • 8 Pages

    Johnny Shelby's New Social Media Case

    Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their…

    • 1992 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    BUS 508 Assignment 4, Strayer University
    • 1235 Words
    • 5 Pages

    BUS 508 Assignment 4, Strayer University

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Deconstruction of Literature Matrix
    • 1098 Words
    • 5 Pages

    Deconstruction of Literature Matrix

    In “An Examination of the Factors Influencing Consumers ' Attitudes Toward Social Media Marketing.?” Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketing intelligence, sentiment research, public relations, marketing communications, and product and customer management are marketing components that may utilize social media. Marketers are now realizing the benefits that social media has on the design and production of new and existing product and services. Each social media connection has an effect on marketing performance, so it is important to understand their associated importance and their interconnectedness.…

    • 1098 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Michelle Chmielewski
    • 2419 Words
    • 10 Pages

    Michelle Chmielewski

    4. Social Media is a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. This information and knowledge must be paid for with output of respect, trustworthiness, and honesty. Social Media is not a fad, but I also think it’s just the beginning of…

    • 2419 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Trends in Communication Technology
    • 314 Words
    • 2 Pages

    Trends in Communication Technology

    Technology changes constantly and it may be difficult for businesses to always be able to keep up with the new technological trends that arise. Many companies do what they are able to and try to use technology as much as they can to promote their business and communicate with their current and potential customers. In today’s technological world we have the internet, cellphones, and social media to communicate with customers in addition to the old fashion way of commercial and other ads.…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Why Social Media Is Crucial to Business
    • 1272 Words
    • 6 Pages

    Why Social Media Is Crucial to Business

    Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services.…

    • 1272 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Essay
    • 633 Words
    • 3 Pages

    Social Media Essay

    For example companies can now use market intelligence gained through these social media networks to launch new products and services into the market place at greater speed and at significantly lower cost. Social media opens ways to conduct market research more quickly and cheaply than ever before, and to engage in a real-time dialogue with a wide range of customers, replicating the insights traditionally provided from direct customer feedback or expensive and time-consuming focus groups. Electronics retailer Best Buy, for instance, engages in about 5,000 customer dialogues per week through online forums, and has more than 1.3 million followers on Facebook, with whom it interacts regularly. This direct interaction can also help companies benchmark themselves against the competition and gather valuable input on what shoppers like about them—and what they don’t.…

    • 633 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Social Networking in the Workplace
    • 4991 Words
    • 20 Pages

    Social Networking in the Workplace

    Over the past five years, use of social media has seen tremendous growth; not just in usage by the average consumer, but also by businesses that are chasing these consumers. In order to take advantage of the potential benefits, businesses must first understand the history of social networking, who the users are (through statistical analysis and business intelligence), the marketing and information management of this platform including CRM (customer relationship management), what potential legal and ethical issues might arise (and how to manage them), where social networking is heading in the future, and finally; whether it is an appropriate fit from a business perspective to invest time and money into social networking. The term “social media” is used to describe the websites and applications used for social networking (Oxford, n.d.). Thus, the terms “social media” and “social networking” are not identical, but they share sufficient similarities to be used interchangeably throughout the following paragraphs.…

    • 4991 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Social Media
    • 1350 Words
    • 6 Pages

    Social Media

    Social media has revo0lutionized the way we communicate with each other primarily through Internet and mobile-based tools used for sharing and discussing information. It has enabled users to create, exchange, share and comment amongst themselves in virtual communities and networks. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. There are many different types of social media out on the market today such as Blogger (blogs), Facebook (social networking), Twitter (micro blogging), YouTube (content communities), and the list goes on. With all these social media mediums available, it offers advertisement and marketing opportunities.…

    • 1350 Words
    • 6 Pages
    Good Essays
    Read More
  • Best Essays

    Social Media in Marketing Strategy
    • 2161 Words
    • 9 Pages

    Social Media in Marketing Strategy

    It is widely recognised that social media plays a significant role in the construction of marketing strategy for modern businesses. It offers a fast and innovative channel for the distribution of marketing messages on a global basis, and mostly importantly, with minimum cost.…

    • 2161 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    CPG Industry - The Impact & Influence of Social Media and Online Retail
    • 974 Words
    • 4 Pages

    CPG Industry - The Impact & Influence of Social Media and Online Retail

    The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.…

    • 974 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    LEADERSHIP
    • 303 Words
    • 5 Pages

    LEADERSHIP

    CALCUTTA BUSINESS SCHOOL PGDM CLASS SCHEDULE – TERM IV 2014 Week 5: July 28- August 3, 2014 Day/Date 9.30-10.40 10.45-11.55 11.55-12.05 12.10-1.20 2.15-3.25 3.30-4.40 4.45-5.55 6.30-8.30 Monday AMM AMM B AMM L TQM TQM TQM B Remedial class (any subject) Tuesday HOLIDAY R U R Wednesday IRLL IRLL E IRLL N DBMS DBMS DBMS E Tutorial SAPM Thursday SDM SDM A SDM C IE IE CMTM…

    • 303 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Auditoria Mercadeo Coca Cola
    • 2975 Words
    • 12 Pages

    Auditoria Mercadeo Coca Cola

    Kerin, R.A., Hartley, S.W., Berkowitz, E.N., & Rudelius, W. (2006). Marketing (8th ed). New York: McGraw-Hill.…

    • 2975 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    IT Factors Airtel
    • 3683 Words
    • 16 Pages

    IT Factors Airtel

    IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character.…

    • 3683 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Theoretical Review of Marketing
    • 2998 Words
    • 10 Pages

    Theoretical Review of Marketing

    Marketing is all about people and communication, and the way in which businesses connect with customers has changed drastically over the past century. The introduction of digital marketing has provided new ways in which businesses can connect with customers and are coming increasingly important (Grensing-Pophal, 2014). However, older traditional methods are arguably equally as effective when marketing a new product or service, and businesses continue to use old and new techniques.…

    • 2998 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics