Intro to E-Marketing Notes
7 Key Benefits of E-Marketing
1. GLOBAL REACH- a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.
2. LOWER COST - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than the traditional marketing methods
3. TRACKABLE, MEASURABLE RESULTS – marketing by email or banner ad-ing makes it easier to establish...
4. PERSONALISATION -
5. MORE INTERESTING CAMPAIGNS -
6. BETTER CONVERSION RATE -
3 Pillars of E-Marketing
1. SEARCH ENGINE MARKETING – Optimisation and advertising
2. SOCIAL MEDIA MARKETING – Facebook, Youtube, Twitter
3. EMAIL MARKETING – Ultimately email marketing is about traffic, converting traffic into interested prospects via offering value and getting contact (email) and converting prospects into sales and loyal customers
Communicating in the New World
• IMMEDIACY – People want info NOW
• INTERACTIVITY – people expect to be included as producers as well as consumers
• ATTENTION SPAN – people are being deluged with info, and respond by becoming “fragmented grazers” who move quickly between topics and channels. Video sharing tools are ways to get the remarkable things you do out in the online space.
Fundamental Marketing Concepts
• IDENTIFY AUDIENCE
• UNDERSTAND NEEDS AND GOALS
• UNDERSTAND TARGET AUDIENCE’S BEHAVIOUR
RIGHT THING. RIGHT TIME. RIGHT PERSON.
UGC – User Generated Content
BUILDING THE ONLINE BRAND
1. Visual Content
2. Written Content (copy)
3. A/V Content
4. Interactive Content
5. Product Style/ Representation
6. Price
7. Endorsements/ Reviews
8. Social Media activities and community development (groups and mailing list)
Synergy with traditional marketing tools... Use both NEW MEDIA and OLD MEDIA
EMARKETING needs to focus on:-
• Interaction capabilities
• Community building activities
• Social Media interaction
• Engaging
1. GLOBAL REACH- a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.
2. LOWER COST - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than the traditional marketing methods
3. TRACKABLE, MEASURABLE RESULTS – marketing by email or banner ad-ing makes it easier to establish...
4. PERSONALISATION -
5. MORE INTERESTING CAMPAIGNS -
6. BETTER CONVERSION RATE -
3 Pillars of E-Marketing
1. SEARCH ENGINE MARKETING – Optimisation and advertising
2. SOCIAL MEDIA MARKETING – Facebook, Youtube, Twitter
3. EMAIL MARKETING – Ultimately email marketing is about traffic, converting traffic into interested prospects via offering value and getting contact (email) and converting prospects into sales and loyal customers
Communicating in the New World
• IMMEDIACY – People want info NOW
• INTERACTIVITY – people expect to be included as producers as well as consumers
• ATTENTION SPAN – people are being deluged with info, and respond by becoming “fragmented grazers” who move quickly between topics and channels. Video sharing tools are ways to get the remarkable things you do out in the online space.
Fundamental Marketing Concepts
• IDENTIFY AUDIENCE
• UNDERSTAND NEEDS AND GOALS
• UNDERSTAND TARGET AUDIENCE’S BEHAVIOUR
RIGHT THING. RIGHT TIME. RIGHT PERSON.
UGC – User Generated Content
BUILDING THE ONLINE BRAND
1. Visual Content
2. Written Content (copy)
3. A/V Content
4. Interactive Content
5. Product Style/ Representation
6. Price
7. Endorsements/ Reviews
8. Social Media activities and community development (groups and mailing list)
Synergy with traditional marketing tools... Use both NEW MEDIA and OLD MEDIA
EMARKETING needs to focus on:-
• Interaction capabilities
• Community building activities
• Social Media interaction
• Engaging