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The effectiveness of social media advertising by means of using Facebook


Practical 2 presented to the Cape Peninsula University of Technology in Partial fulfilment of the requirements for the subject of Advertising and Sale Promotions of the National Diploma: Marketing

in the Faculty of Business

at the Cape Peninsula University of Technology


Campus: Cape Town

Due date:


I, Tom Brown (210000007), declare that the contents of this assignment represent my own unaided work, and that the assignment has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology.


Table of Contents


1.Social media advertising effectiveness... (full title)1

1.1Internet usage in SA 1

1.2Social media 1

1.3Instant messaging (social networks for Facebook) 1

1.4Facebook 1

1.5Advertising/marketing communications on Facebook 1

1.6Current research on Facebook 1

1.7Generation Z 1

1.8Hierarchy response models 1

Reference list2


Appendix A: Safe Assign report 3

Appendix B: Integrating multimedia semantic content analysis of MXit 4

Appendix C: The talk uploaded: MXit and the technicity of the body 5

Appendix D: Fat stigmatization on MXit: A content analysis 6

Appendix E: Flaming on MXit 7

Appendix F: MXit, Critical Pedagogy, and Media Activism 8

Appendix G: MXit as a source of information 9

Appendix H: MXit: an opportunity for consumer narrative analysis 10

Appendix: I: Advertising Effectiveness and marketing Potential on MXit 11 Appendix...
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