University of the Virgin Islands School of Business
Take Home Final Examination Course: Semester: Examiner: MKT 334 Advertising and Promotion Strategy Fall 2012 Dr Gabriel Ogunmokun
INSTRUCTIONS (1) On or before 6th December 2012 (11:30pm) you must: (i) Email the paper to the following two email addresses: firstname.lastname@example.org; email@example.com (ii) Your email title must include the course and your full name. For example if your name is Mr David Johnson, you will write MKT334 Take Home Exam of Mr David Johnson. (iii) The cover page of your paper must include the course and your full name. For example if your name is Mr David Johnson, you will write MKT334 Take Home Exam of Mr David Johnson. (2) Read and answer the questions in Part A. In Part B answer 4 questions out of the five (5) questions. WARNING: Students are not allowed to copy one another’s work. If any paper is identical/near identical to another paper, the people with identical/near identical work will be heavily penalized. Late papers will not be marked. PART A (40 marks) (i) Use the case study method to analyze and solve the problem(s) in the case below. Your answers should cover problem identification, problem analysis, alternative solutions, recommendations and implementation. (ii) Answer the questions at the end of the case. Case Study - MANU Soccer Academy Tom Owen came to the United States from the UK in 1998 on a soccer scholarship. Tom grew up playing soccer on many competitive teams through high school and had a brief professional career in England, When St. Albans College recruited him to play soccer, he thought it would open his life to a grand adventure. That adventure changed his life. While at St. Albans, Owen met his future wife, Randy Simpson, who also played soccer there. She graduated a year ahead of him and went to Fort Collins, Colorado, where she played on the semiprofessional Fort Collins Force women’s soccer team. When Owen finished college, he followed Simpson...
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