Indonesia Tvc and Print Ads,

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TRIPLE F

FACULTY OF COMMUNICATION AND MEDIA STUDIES

Company Profile:


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Lowe Indonesia is the largest and most awarded agency in Indonesia. Over 25 years’ country experience. The agency partners with leader brands like Unilever, Philip Morris-Sampoerna, Pizza Hut, Nestle, Indofood and etc. Chief Executive Officer - Joseph Tan Chief Financial Officer - Anditia Harahap Chief Creative Officer - Din Sumedi Executive Creative Director - Firman Halim Joint Chief Client Officer - Wawa Suwanto Joint Chief Client Officer - Yusdina Fibriyanti

Personnel:
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Chief Strategy Officer - Paramita Mohamad

Company Profile:



The Leo Burnett Group holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behaviour in order to help create truly Humankind brands. With expertise in advertising and digital, experiential and retail marketing, we partner with clients such as McDonald’s, Procter & Gamble, Frisian Flag, Samsung, Philip Morris and Telkomsel. Country Head Leo Burnett Group - Thomas Sutton Creative - Brian Capel



Personnel: • •


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Operations - Rodolfo S. Mapanao Jr.
HR & Admin Director - Dian Oesman Technical Advisor/Digital - Venke Sharma Retail Marketing, PR and Experiential Director - Lia Sunarjo



Managing Director, Alpha245 - Anne Ridwan

Company Profile:



Young & Rubicam is one of the world’s leading marketing communications companies with 186 offices in 90 countries. Its clients are some of the world’s most prestigious global corporations. We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do - our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients. Chief Executive Officer - Andrew Dowling Chief Creative Officer - Kevin Le General Manager - Eliza Fazia

Personnel:
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Finance Director - Sandy Gunawan
Australia (Brisbane, Melbourne, Sydney), China (Beijing, Guangzhou, Shanghai), Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Branches/Affiliates:

Company profile: • McCann is a company built on the power of Truth to transform brands and businesses. As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients. The McCann Erickson Worldwide network is one of the world’s largest and certainly the most integrated and coordinated global ad agency system. It launched on this collaborative worldwide trajectory early on, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. President Director McCann Worldgroup - Berndt Soderbom General Manager, McCann - Renilson Joseph



Personnel: • •

GROSS ADEX FOR 3 LARGEST MEDIA (IN IDR TRILLION)
Gross ADEX TV Newspaper Magazine,Tabloid&Ot hers Total 2010-P 37.1 20.8 2.1 60.0 2009 29.9 16.9 1.8 48.6 2008 26.2 13.8 1.7 41.7

Source by: AGB Nielsen Media Research & Media Scene and other source, processed by PEFINDO

TOP 5 ADVERTISERS 2010
No. 1 2 3 4 5 Advertisers Telecommunication Government & Politics Corporate Cigarette Hair Care Product ADEX (IDR trillion) 2.6 1.4 1.1 0.9 0.8

Source by: Investor Daily July 30, 2010

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Also known as Silents Age between 85 – 67 Years old. WWII & Korean War Classic American or old timer values. Hard, hard times, then prosperity National pride & patriotism Age = Seniority Faithful & believing in large institutions

PRODUCT: CDR (CALCIUM-D-REDOXON) AGENCY: JWT JAKARTA COUNTRY: INDONESIA

PRODUCT:CIGNA SECOND LIFE AGENCY: COUNTRY: INDONESIA

Age between 49 – 66 years old. Work ethic = Worth ethic2 “Workaholic”; competitive Success is largely visible – trophies, plaques,...
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