DataClear, a US based company within its two years of operations since 1998 has occupied a dominant position in the data analysis market of US by serving telecommunications industry and financial service providers. The company feels threatened by the VisiDat’s upcoming data analysis package with the global targets. CEO, Greg McNally and other key personnel have realised the competitive threats and need of maintaining company’s competitiveness. For this, there is a dilemma of whether to internationalise the business or to focus on domestic market by exploring potential industries like chemical, petrochemical, pharmaceutical, etc. Currently, not to go global is the wise decision for company as it lacks capabilities for international business. It can use domestic market expansion strategy, product development strategy, capabilities development strategy to neutralise threats currently encountered. However, company needs to make a plan for global entry in future. In meantime, it must strengthen its base in domestic market and make global entry when it develops stronger capabilities. Case Analysis
CEO and the top personnel of DataClear are facing some strategic issues which need to be solved out. Those issues are briefly highlighted below: Maintain the competitiveness of the company: DataClear has realised the competitive threat. To ensure its sustainable competitiveness in the domestic market and to counterattack the potential threats from global competitors is the major concern of the company. Whether to enter global market or not and how?: There is a high degree of dilemma whether the company should enter into global market or not. If the company has to go global, it has to develop a global strategy. It has to come up with the mode of entry, build up resource base, product capabilities, network capabilities, and learn about culture, coordination, etc which involve lots of challenges. Expand business in other industries: There...
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