IMPORTANCE OF COMMUNICATION
Success of any business lies in effective communication. The more effective the communication is, the better the results are. Communication is effective when it produces desired action in the reader or audience. Effective communication is essential for the survival and progress of a business concern.
The ability to communicate effectively is an essential quality of a businessman. A person may be intelligent but he may not be able to get his message across to others. Ideas are generally common but the ability to convey them to others is rare.
A successful communicator exercises a good effect on the minds of his readers, employees, supervisors, customers, suppliers, investors and business associates. They form a good impression of the company and the communicator. He builds the goodwill of the company he represents. Goodwill of a person or company attracts customers and wins friends. Therefore, the ability to communicate effectively both orally and in writing is an asset for the communicator. Through successful correspondence, he leads his business to success. He writes to the people demonstrate his ability or lack of it.
A successful communicator is able to run the affairs of a business house. He can plan well and control the working of his organization. He has the skill to transfer his policies, decisions, objectives and job instructions to the persons working with him at all levels. So this skill is quite essential for a businessman to perform his managerial functions.
Communication is life blood of a business organization. No organization can succeed or progress, build up reputation, and win friends and customers without effective communication skills
In fact successful communication is the bed rock of ground and pleasant relationship between the seniors and sub ordinates, between the workers and the management, between the customers and the sellers good and efficient system of communication helps in better coordination and efficient control. It results in clear understanding, good production, healthy climate within the organization willing cooperation among the various levels, if businessman can communicate effectively and successfully. Profit and prosperity shall knock at the doors of firm, organization or shop keeper through effective system of communication.
Poor and ineffective communication system may result in mismanagement, bad business and sure show down. Communication can build or destroy trust depending or use of words. A poorly worded message or talk may result in communication break down. On the other hand planned and well meant communication helps in better service, removes misunderstanding and doubts; builds up good will, promotes business and earns favorable references. It is the key to success in business and trade. A good businessman believes in the saying, 'take care of communication and success shall take care of itself.'
Lifeblood of an Organization
Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization.
It is needed for:
• Exchanging information
• Exchanging options
• Making plans and proposals
• Reaching agreement
• Executing decisions
• Sending and fulfilling orders
• Conducting sales
When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life.
“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms,...