Challenges of Transforming a Traditional Brick-and-Mortar Store Into a Bricks-and-Clicks Model: a Small Business Case Study.

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Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study.

The Scent Network – Questions

1.Reconcile the idea of selling aromatics over the Internet with a functional approach to marketing. Is the idea basically sound?

Although a web-based selling aromatics strategy does not guarantee success, however there are many benefits on web-based sales. The benefits Celia can get from the web-based business if she launches the web site correctly are; •There is a potential to increase her revenue.

The ability to expand her business into global markets.
The ability to remain open 24 hours a day, seven days a week without additional cost. •The ability to lower the cost of doing business
Can rate the customer satisfaction about her product will promote more business

Celia is very knowledgeable on aromatics products therefore she can be successful by selling online. Many people do not live in a city where their favorite product being offered and they are willing to purchase it from on-line. Celia can take advantage of the growing internet market to launch her scent products. Celia needs to manage her web site properly and use the right strategies to promote her products. Celia needs to pick the correct tool to promote her product and make it available for the on-line customer.

In order to be successful in web-based sales, Celia need consider the followings: •She need to understand her target customer
offer the customer what they want
Make sure the web site easy to navigate
Simple design of the web site – create user friendly website • Make sure the web site is fast, simple checkout process •Assure customers that their online transactions are secure. •Keep the web site up to date

Hire a professional web designer to create and maintain the web site.

2.What should Celia do? Reference your recommendations to the text or presentation....
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