School of BUSINESS & ACCOUNTING
PROFESSOR JIM ROTENBERG
(718) 933-6700 x1980 (voicemail)
INTRODUCTION TO BUSINESS
44 & 45
(718) 933-6700 x1980
Monday 9:30pm EST
This is a required introductory course designed to acquaint the student with the nature of business as conducted in the modern world. An overview of the various disciplines within the business environment will be discussed. This course will not only provide opportunities for students to explore the challenges facing them as preparing for careers in business, but also hone their written, oral and presentation communication skills.
The course will first examine today’s business environment and trends including ethical and social responsibility issues. Then the course will explore our transformation into a global economy, the exploding world of e-business, how businesses are owned, and issues relating to ownership. The course will also introduce the management functions involved in developing and operating a business as well as an overview on the major facets of business including marketing, accounting, finance, human resources, as well as business strategy and decision making.
Bovee, Courtland L & Thill, John V. Business In Action 6h Edition. Upper Saddle River, NJ: Pearson/Prentice Hall, 2013. ISBN-13: 978-0-13-282878-9 (Approximate Price: $98)
Required Equipment for Online Business Classes: All Students in online business classes are required to have a webcam and microphone and Microsoft Office 2007. All students can purchase a copy of MS Office at the bursar’s office for $25. Webcams and microphones are often built into new computers or can be purchased for less than $50.
At the end of this course, the student will:
▪ Acquire a broad survey of the nature of business as conducted in the modern world ▪ Attain an introduction to the various disciplines within the business environment, including how they function individually and together ▪ Gain information needed to help select a business concentration or minor and plan a career path ▪ Practice a wide range of written, verbal, and presentation business communication skills ▪ Begin to understand, demonstrate and apply appropriate business culture, attitudes, and behaviors (proper dress, timeliness, moral and ethical standards, professional reputation, appropriate communication).
OVERARCHING TOPICS COVERED
▪ Setting the Stage - The Business of Business - The Value of a Business Degree- The Wide Spectrum of Business Careers (Prologue, Chapters 1, 2 3 & 4) • Defining Business – Why study business • Defining Basic Economic Concepts & Types of Economic Systems • Identifying Four Types of Competition • Why Study Business – Wide Spectrum of Careers choices o Types of Managers
o Career in Human Resources
o Careers in International Business o Careers in Accounting
o Careers in Finance
o Careers in Banking
• Business Communications & Business Skills
o Developing Business skill sets
o Conversion from academic to business writing skills o Honing verbal communication skills and presentation skills o Dressing for success
o Networking and business...
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