Assignments
BUSINESS POLICY & STRATEGIC MANAGEMENT – 2014
1.0 Introduction – History of the Organization
HTC – Company Overview
HTC was founded in 1982 as a marketing and design firm and, in no time, we established ourselves as a Canadian leader excelling in graphic design, promotional campaigns and brand identity programs.
In 1994 we saw an exciting opportunity to break new ground with the emerging possibilities of the Internet. We observed a formidable gap to fill between real-world design and real-time technology and we decided to face that challenge head-on: designing and building Canada's very first fully transactional e-commerce website for Reader's Digest in 1996.
Quickly, we realized our clients needed a one-stop shop to meet all their marketing needs, on the Web and beyond. So that's what we became, and we've lead the way ever since. History of Firsts
HTC is committed to melding innovative technology with human insight to create personal experiences that enrich people’s lives. With a history of creating high quality products and great experiences for customers worldwide, HTC has achieved many industry firsts, including:
• 1080 pixel display - HTC DROID DNA (2012)
• 4G LTE Windows Phone - HTC TITAN II (2012)
• Smartphone with f2.0 aperture - HTC One X and S (2012)
• Smartphone with Beats Audio – HTC Rezound (2011)
• 4G LTE smartphone on Verizon and AT&T – HTC Thunderbolt and the HTC Vivid (2011)
• 4G smartphone launched in the U.S. – the HTC EVO 4G on Sprint (2010)
• HTC Sense smartphone – HTC Hero (2009)
• Integrated GSM/WiMAX 4G phone launched in the world (Russia) – HTC Max 4G (2008)
• Android device – T-Mobile G1 (2008)
• Microsoft Windows Mobile 6 Pocket PC with intuitive TouchFLO touch screen technology – HTC Touch (2007)
• Tri-band UMTS 3G device on the Microsoft Windows Mobile platform – Cingular 8525 (2006)
• Tri-band UMTS PDA (2005)
• 3G Microsoft Windows Mobile 5.0 device – HTC Universal (2005)
• 3G CDMA Windows Mobile 5 phone –
1.0 Introduction – History of the Organization
HTC – Company Overview
HTC was founded in 1982 as a marketing and design firm and, in no time, we established ourselves as a Canadian leader excelling in graphic design, promotional campaigns and brand identity programs.
In 1994 we saw an exciting opportunity to break new ground with the emerging possibilities of the Internet. We observed a formidable gap to fill between real-world design and real-time technology and we decided to face that challenge head-on: designing and building Canada's very first fully transactional e-commerce website for Reader's Digest in 1996.
Quickly, we realized our clients needed a one-stop shop to meet all their marketing needs, on the Web and beyond. So that's what we became, and we've lead the way ever since. History of Firsts
HTC is committed to melding innovative technology with human insight to create personal experiences that enrich people’s lives. With a history of creating high quality products and great experiences for customers worldwide, HTC has achieved many industry firsts, including:
• 1080 pixel display - HTC DROID DNA (2012)
• 4G LTE Windows Phone - HTC TITAN II (2012)
• Smartphone with f2.0 aperture - HTC One X and S (2012)
• Smartphone with Beats Audio – HTC Rezound (2011)
• 4G LTE smartphone on Verizon and AT&T – HTC Thunderbolt and the HTC Vivid (2011)
• 4G smartphone launched in the U.S. – the HTC EVO 4G on Sprint (2010)
• HTC Sense smartphone – HTC Hero (2009)
• Integrated GSM/WiMAX 4G phone launched in the world (Russia) – HTC Max 4G (2008)
• Android device – T-Mobile G1 (2008)
• Microsoft Windows Mobile 6 Pocket PC with intuitive TouchFLO touch screen technology – HTC Touch (2007)
• Tri-band UMTS 3G device on the Microsoft Windows Mobile platform – Cingular 8525 (2006)
• Tri-band UMTS PDA (2005)
• 3G Microsoft Windows Mobile 5.0 device – HTC Universal (2005)
• 3G CDMA Windows Mobile 5 phone –