Mt460 Unit 3
Unit 3 Nokia Case Study Analysis
Kaplan University
MT460 Management Policy and Strategy
Date: August 18, 2010
Vertu: Nokia Luxury Mobile Phone for the Urban Rich
Introduction
In this case study of Nokia Vertu, a luxury phone, I will review the strengths, weaknesses, opportunities and threats of the company. The struggles the luxury phone brand has gone through with the continually changing technology and the success they have seen. The vision statement of the company is to deliver an outstanding customer motoring experience through honesty and trust (Our-Vision-Values, “2013”).
Synopsis of the Situation
Vertu Nokia is trying to find a way to stay afloat in the competitive world of cell …show more content…
With the invention of smart phones, Nokia will need to move forward with a new operating system. I would select Android over the Microsoft option they presented.
Implementation
In order to implement the new software, a new device will need to be created. Since the phones are made of more materials then a normal phone this could take time. A good option would be for an easy way to upload the new software to the current phone.
Vertu will need to drive excitement to their customers and maybe offer a trade in allowance to offset the cost of the new device if they are required to purchase a new phone to get the updated software. A good marketing pitch to the savvy customer will be needed to encourage them to upgrade.
Recommendations
My recommendation for Vertu is to upgrade the operating system to stay competitive in the mobile phone business. They may also need to partner with other luxury brand names to create new and exciting phones that their current customers will feel the need to have. They will need an exciting marketing pitch that would create a need to the current customers and make them feel the need to upgrade. Offer discounts, trade in allowances or free
Kaplan University
MT460 Management Policy and Strategy
Date: August 18, 2010
Vertu: Nokia Luxury Mobile Phone for the Urban Rich
Introduction
In this case study of Nokia Vertu, a luxury phone, I will review the strengths, weaknesses, opportunities and threats of the company. The struggles the luxury phone brand has gone through with the continually changing technology and the success they have seen. The vision statement of the company is to deliver an outstanding customer motoring experience through honesty and trust (Our-Vision-Values, “2013”).
Synopsis of the Situation
Vertu Nokia is trying to find a way to stay afloat in the competitive world of cell …show more content…
With the invention of smart phones, Nokia will need to move forward with a new operating system. I would select Android over the Microsoft option they presented.
Implementation
In order to implement the new software, a new device will need to be created. Since the phones are made of more materials then a normal phone this could take time. A good option would be for an easy way to upload the new software to the current phone.
Vertu will need to drive excitement to their customers and maybe offer a trade in allowance to offset the cost of the new device if they are required to purchase a new phone to get the updated software. A good marketing pitch to the savvy customer will be needed to encourage them to upgrade.
Recommendations
My recommendation for Vertu is to upgrade the operating system to stay competitive in the mobile phone business. They may also need to partner with other luxury brand names to create new and exciting phones that their current customers will feel the need to have. They will need an exciting marketing pitch that would create a need to the current customers and make them feel the need to upgrade. Offer discounts, trade in allowances or free