Market Plan of Htc
1.0 Introduction
Presentation of HTC Corporation
HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are HTC’s current brand strategies. In addition, HTC response to market changes fast and provides product choice to the market strategically. By uniting unmatched and creatively technology expertise of the smartphones to radically improve and change user experience (HTC quietly billion, 2012). These based on HTC’s tagline, “Quietly Brilliant”, the core value for the brand.
HTC is one of the fastest growing companies in the telecommunication industry, and maximizing its global market share rapidly (HTC quietly billion, 2012). With 12,943 employees, HTC smartphone is available in 88 different countries throughout the world, representing a market share of 6.5% and global annual revenue AUD1, 289 million in Q4 2011. As of end 2011, HTC sold 5.4 million handsets in Australian (Crowley, 2012 and Best Global Brands 2011, 2011).
2.0 Situation Analysis
Australia has one of the biggest markets of smartphone in the world. According to ACMA findings, 37% are smartphone users of the total mobile phone users. 80% of the Australian smartphones sales came from Android and iOS operating system smartphones as at August 2011, approximately 18.5 million smartphone users (Framingham, 2012).
HTC had beaten Nokia to become the third largest smartphone maker in market value in worldwide place, placing it only behind Apple ad Samsung
Presentation of HTC Corporation
HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are HTC’s current brand strategies. In addition, HTC response to market changes fast and provides product choice to the market strategically. By uniting unmatched and creatively technology expertise of the smartphones to radically improve and change user experience (HTC quietly billion, 2012). These based on HTC’s tagline, “Quietly Brilliant”, the core value for the brand.
HTC is one of the fastest growing companies in the telecommunication industry, and maximizing its global market share rapidly (HTC quietly billion, 2012). With 12,943 employees, HTC smartphone is available in 88 different countries throughout the world, representing a market share of 6.5% and global annual revenue AUD1, 289 million in Q4 2011. As of end 2011, HTC sold 5.4 million handsets in Australian (Crowley, 2012 and Best Global Brands 2011, 2011).
2.0 Situation Analysis
Australia has one of the biggest markets of smartphone in the world. According to ACMA findings, 37% are smartphone users of the total mobile phone users. 80% of the Australian smartphones sales came from Android and iOS operating system smartphones as at August 2011, approximately 18.5 million smartphone users (Framingham, 2012).
HTC had beaten Nokia to become the third largest smartphone maker in market value in worldwide place, placing it only behind Apple ad Samsung