intended to shine a light onto distribution channels‚ both direct and indirect‚ as well as‚ provide a better understanding of channel levels. It will also deal with the different channel organizations‚ including conventional‚ horizontal‚ vertical and multichannel marketing systems. (Kern R. 2013) These distribution channels and their organizations will help the candy company better meet the needs of the niche candy market that they intend to target. A Road Map to Candy Distribution Introduction
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the time of the whole process including designing‚ producing‚ delivering and selling is very short‚ and all can be done even in only 21 days (Fahy & Jobber‚ 2012). Compared with its competitor‚ ZARA‚ although they have similar fashion designs‚ H&M has lower price of about 30 per cent to 50 per cent than ZARA (Figure 1) (Boyu-linen‚ 2011). Moreover‚ it usually cooperates with world famous designers or super stars‚ such as Karl Lagerfeld in 2004 and Madonna in 2007‚ to design its products (H&M.com).
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Please read the article: Zara: Fast fashion from savvy systems available for free at http://www.flatworldknowledge.com/pub/gallaugher/41128#pdf-7 This article makes up Chapter 1 of the free‚ open access book titled‚ Information Systems: A Manager’s Guide to Harnessing Technology‚ by John Gallaugher. Please ensure that you read the entire Chapter 1 of the book consisting of 3 parts (Part 1 Introduction; Part 2 Don’t Guess‚ Gather Data; and Part 3 Moving Forward). Now answer the questions below:
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companies‚ companies face tight competition and need to handle the online shopping with care such as choosing the right platform‚ determining the shopping behavior of a group of people which can be divided by age‚ culture‚ nationality and the like. Zara is one of the fashion design retail stores which started to sell to Chinese online shoppers‚ online shopping platform owned by Alibaba. Our research is designed to find whether sales will increase and what are the key success factors to ensure it.
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Discuss what is meant by the term “customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay‚ I will show you what is customer orientation and compare it with other different orientations. In addition‚
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that are at the same time trendy and practical. Of course the stylists are inspired by fashion shows but they have to design more than 70% of basic clothes and around 30% of "fashion" products. Prices remain affordable even though they are higher than Zara. MANGO’s goal consists in proposing clothes for everything. That is the reason why the brand opened different lines: casual sport‚ suit and jeans. Mango is an excellent example of a smart marketing mix tools usage. Place All their stores are in
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fashion” being thrown around lately. For those of us without tons of disposable income‚ fast fashion is a trend that can allow us to don the latest looks walking the runways at a fraction of the cost of designer clothing. Clothing retailers such as Zara‚ H&M and Forever 21 are taking advantage of the fast fashion business model to get pieces similar to the ones presented by the world’s top fashion designers on their shelves in no time flat. When new collections are shown in the fashion capitals of
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Textiles Intelligence 13.2 (2009): 1-28. Business Research Markets. Web. 24 Mar. 2010. 6 7. Jupiter‚ Ryan A. "Number Crunch for H&M." Business Archives 27.1 (2009): 1-23. LexisNexis Academic. Web. 24 Mar. 2010. 8 9. Lully‚ Stacy S. "H&M Joins Zara With Expansion Plans As New Players Enter Sector." LexisNexis Academic. 5 Mar. 2010. Web. 26 Mar. 2010. 10 11. Michael‚ Jennifer M. "H&M Keeping Fast Fashion Fresh and Profitable." The New York Times [New York City] 10 Nov. 2009: 1-4. Print.
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Prentice-Hall‚ Inc.. pp. 639 Kotler‚ Philip.‚ Armstrong‚ G.‚ Brown‚ L.‚ and Adam‚ S Kotler‚Philip.‚Armstrong‚G. (2010) Principles of Marketing 13th Ed. Pearson education. Australia/Prentice hall. History of Zara. (2008). Retrieved November 3‚ 2009‚ from Zara-Clothing: http://www.zaraclothing.net/history-of-zara/ MarketLine Holt‚ DB (2004). "How Brands Become Icons: The Principles of Cultural Branding" Harvard University press “Harvard MA Websites:
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traders. The second major advantage is the low administration requirements compare to form a company. Disadvantages The first major disadvantage is for partnership there are unlimited liability for Andy and Zara. The second major disadvantage is there is no separation between Andy and Zara to manage and control the business. ii) Advantages: The first major advantage is the company has limited liability for shareholders. The second major advantage is the share of the company allow for transfer
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