Doublespeak and Propoganda Doublespeak is a part of everyday life. Turning on the television‚ commercials and advertisements bombard households with doublespeak. Advertisers use doublespeak in the way of euphemisms‚ color‚ bold words‚ jargon‚ gobbledygook and inflated language. Doublespeak is a non-stop flow of phrases to manipulate consumer’s basic emotions and get certain reactions. For example‚ oxiclean advertisements use a form of propaganda called “weasel words”; phrases like “new and
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The Ultimate Threat to Effective Communication We hear and read doublespeak every day‚ but what‚ exactly‚ is doublespeak? Webster’s dictionary defines doublespeak with these words: evasive‚ ambiguous‚ pretentious language intended to deceive or confuse. In his essay "The World of Doublespeak"‚ William Lutz notes that doublespeak is not an accident or a "slip of the tongue". Instead‚ it is a deliberate‚ calculated misuse of language. Nearly everyone uses it and we see it everywhere. As long as we
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Week 3 Journal – Paraphrasing William Lutz’s essay‚ “Life Under the Chief Doublespeak Officer”‚ describes what a doublespeak is all about and how companies and businesses in America use doublespeak to change the meaning of something or how it can misrepresent the real meaning of words. It is a language that has no real meaning or has more than one meaning and is intended to hide the truth. In the first sentence of the essay‚ the author reveals that doublespeak is a language that pretends to say
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The World of Doublespeak. In 1989 William Lutz published a book called “Doublespeak” which talked about how doublespeak has been used in our day to day communication from the public to the government. Doublespeak is usually referred as a language to misguide the audience or it is a language “that pretends to communicate but really doesn’t”. It is a language used to communicate the bad news seemingly in a pleasant way. Doublespeak can be categorized in four kinds;
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1. What is doublespeak and how may it be used to cloud our thinking? How does doublespeak stop short of lying? According to Professor Lutz‚ how are words used to manipulate reality? The presenter suggests in closing that doublespeak while it can be harmless and amusing at times‚ can threaten our basic democratic selves. What do you think? Why? 2.After identifying the word or phrase selected from your preliminary research of current events and explaining the event or issue to which it is related‚
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Molly Banner Mandis 11 October 2011 Doublespeak Essay Today‚ while working at GeneriMart‚ I noticed several things about my workplace community. I‚ a lowly cashier‚ am referred to as a “Valued Checkout Service Associate.” My employee records actually have these exact words printed in the blank space next to the category labeled “Department.” Feeling proud of my status among my coworkers‚ I felt compelled to do a little searching. I discovered‚ in my storewide quest for fancy names‚ that my
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William Lutz‚ an author specialised in the use of simple and comprehensible language and the avoidance of jargons. “With these words I can sell you anything” illustrate the idiom of marketing‚ how businesses use marketing strategies to attract consumers into purchasing their products. Lutz claims that companies use “weasel words” to confuse and deceive the public. Such words are described in different topics and each of them gives us quite a few examples of how advertisers use these confusing statements
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"Yes‚ it ’s only Reservation Blues but I like it:" On the Connection between Christian and Native Religions One of the most interesting aspects of the anthropological study of Catherine A. Lutz‚ entitled Unnatural Emotions‚ is that the author applies the same sort of intense self-examination to her own project as an anthropologist amongst the Ifaluk as she does to the Ifaluk themselves. Every individual at some point in his or her own life has been confronted with the surprise‚ after all‚ that
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issues discussed in class in second half of the course. The three readings I will be referencing are Ayers and Lutz on the military and Latinos‚ also I will reference the “Without Immigrant Labor‚ The Economy Would Crumble” by Tamar Jacoby which focuses on the reliance on Immigrants in the U.S economic structure. The first article‚ “Military Recruiters are Using and Abusing our Kids” by William Ayers‚ focuses on military recruitment in schools. The article starts by giving examples of people who have
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English 11 Summary: Fourteen Years of Doublespeak In the article‚ the author describes the Committee on Public Doublespeak as a group that tries to change the people’s judgments through working with the government and others who have great influence on the public. They do so by creating the Doublespeak Award‚ Orwell Award‚ and most importantly through Quarterly Review of Doublespeak‚ which is a newsletter that carries tons of examples of doublespeak from areas like education to government.
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