English 121-143 February 19‚ 2013 Summary of “Doublespeak” “The World of Doublespeak” “The World of Doublespeak” from the book English 121 Readings was written by William Lutz. This essay defines what doublespeak is and gives examples of types of doublespeak. Lutz also explains why doublespeak is not an effective form of communication. Lutz defines doublespeak as “...language that pretends to communicate but really doesn’t. It is language that makes the bad seem good‚ the negative appear
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Molly Banner Mandis 11 October 2011 Doublespeak Essay Today‚ while working at GeneriMart‚ I noticed several things about my workplace community. I‚ a lowly cashier‚ am referred to as a “Valued Checkout Service Associate.” My employee records actually have these exact words printed in the blank space next to the category labeled “Department.” Feeling proud of my status among my coworkers‚ I felt compelled to do a little searching. I discovered‚ in my storewide quest for fancy names‚ that my
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The Ultimate Threat to Effective Communication We hear and read doublespeak every day‚ but what‚ exactly‚ is doublespeak? Webster’s dictionary defines doublespeak with these words: evasive‚ ambiguous‚ pretentious language intended to deceive or confuse. In his essay "The World of Doublespeak"‚ William Lutz notes that doublespeak is not an accident or a "slip of the tongue". Instead‚ it is a deliberate‚ calculated misuse of language. Nearly everyone uses it and we see it everywhere. As long as we
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sixty-six. Doublespeak is a deceptive art within language‚ and while there are various types of doublespeak‚ they all hold the same purpose: to deceive the listener. “Doublespeak is language that pretends to communicate but really doesn’t. It is language that makes the bad seem good‚ the negative appear positive‚ the unpleasant appear attractive or at least tolerable…. It is language that prevents thought rather than extending it‚” (pg.136‚ paragraph 2). There are times‚ however‚ when doublespeak has positive
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1. What principle does Lutz use for creating his four kinds of doublespeak-that is‚what mainly distinguishes the groups? Lutz’s principle of classification is the intention of doublespeakers.Those who use euphemisms are trying to “mislead or deceive” with inoffensive words. Those who use jargon seek to give their words “an air of profundity‚ authority‚ and prestige” .Those who use gobbledygook or bureaucratese are bent on “overwhelming the audience with words” . And those who use inflated language
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The World of Doublespeak. In 1989 William Lutz published a book called “Doublespeak” which talked about how doublespeak has been used in our day to day communication from the public to the government. Doublespeak is usually referred as a language to misguide the audience or it is a language “that pretends to communicate but really doesn’t”. It is a language used to communicate the bad news seemingly in a pleasant way. Doublespeak can be categorized in four kinds; first
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Summary In the essay “The World of Doublespeak‚” William Lutz reveals the facts and dangers of doublespeak language which is used in all over the world. He begins with several examples of doublespeak and then‚ explains how to spot doublespeak. Lutz describes that doublespeak is "language that conceals or prevents thought; rather than extending thought‚ doublespeak limits it” (419).Doublespeak is language deliberately constructed to cover its actual meaning and it makes the bad seem good and the
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follows: The four kinds of doublespeak all include language “that avoids or shifts responsibility‚ language that is at variance with its real or purported meaning” (the quotation is from par. 2). The thesis accumulates over paragraphs 2–3‚ with the addition of the intention to classify in paragraph 5. 2. Paragraph 4 offers the following questions: “Who is saying what to whom‚ under what conditions and circumstances‚ with what intent‚ and Lutz / The World of Doublespeak 85 Kennedy 10/e ’09 (i-151)
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The meaning of Doublespeak in Lutz opinion... The essay “Doublespeak” specifically dives into the significance of the idea. The author does not hold back‚ but early on defines the general meaning of Doublespeak. The author’s introduction is the explanation of doublespeak in general context. He lets the reader know beforehand about many tangents in double speak. He mentions four types of doublespeak which are euphemism‚ jargon‚ gobblygook‚ and complex language. From these sub groups of double speak
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family on a Moped * All the other developing countries are abundant in automobiles 2. Using corporate doublespeak as your strategy‚ make a general case (role-playing Tata executives) that the development and marketing of this car is ethical. Then‚ make a doublespeak case by considering stakeholders and using utilitarianism or justice as your double speak approach. Doublespeak – the language that makes the bad seem good‚ something negative appear positive‚ something unpleasant appear attractive
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