"What Actions Would You Recommend Over The Next Five Years That Would Help Gillette Maintain Its Worldwide Dominance In The Shaving Market" Essays and Research Papers

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What Actions Would You Recommend Over The Next Five Years That Would Help Gillette Maintain Its Worldwide Dominance In The Shaving Market

Case 7: Gillette The Razor Wars Continues Prepared by: Hala Question 1: Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality shaving products...

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Gillette Case

 Gillette is a company that has been known to the public for many years for innovation and marketing strategy. They hold a commanding market share in a razor and blade industry that is rapidly growing new companies and competitors. However, their innovativeness has not been the same since 2006 when they created the fusion 5, and their ability to market to people who do not want to pay the price for razors has caused them to look at new ways to maintain or increase its market share. Gillette was...

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Bic Versus Gillette

Bic Versus Gillette: The Disposable Wars ABOUT HALF OF ALL WESTERN men get up each morning, confront their stubble in the bathroom mirror and reach for a cheap disposable plastic razor. Schiek, Bic, Gillette, Wilkinson or whatever, most men think that one brand does as well as the next. Also, the razor makers seem always to have them on sale, so you can scoop up a dozen of them for next to nothing. The Gillette Company does not like this sort of thinking. Of course, women...

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Gillette Case Study

details the success of Gillette over the history of the company, from its inception in 1901 to the present day. The ups and downs that the company went through over the years and the obstacles it had to overcome to stay at the top of the market in not only the U.S. but worldwide. The company as a whole has faced new competition that sparked a battle that many still remember to this day. Innovative History In 1901, during its year of inception Gillette cornered the market for being the top product...

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Gillette Case Analysis

Case Analysis for Gillette: Product and Marketing Innovation 9/11/2012 Abstract Gillette is seeking means to retain dominance in market share they have lead for the last century. Along with sustaining market share Gillette has continued focus on expanding worldwide into less saturated markets. In this analysis multiple alternatives will be explored in order to make a recommendation on steps that would favor Gillette’s organization in meeting their aspirations. Situation Analysis ...

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Gillette and Men's Wet Shaving Market

Gillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries, and its products are sold in more than 200 countries, more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate, Parker, and Waterman...

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MBA515 Gillette

A Capital Budgeting Decision — Gillette Prepared by Ray Kerlagon The following capital budgeting situation is up for review. Things to consider include: Identification of incremental cash flows. Any working capital requirements and/or sunk costs. What is the appropriate capital budgeting technique? How should we address risk? What is the cost of capital? What is the project’s IRR? PROJECT DEFINITION: A market research study was conducted in 1997 at a cost of $1,500,000 that indicates...

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Gillette- Product Innovation

Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product, for the market segment of men who shave regularly, providing them high quality shaving experience. The safety razor differentiates itself from the razor used at that period of time-- the straight razor with an open blade, with its cover over the two edged blades, make...

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Developing the Marketing Plan Case: Gillette Indonesia

Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995, Chester Allan, Gillette's country manager in Indonesia, was developing his unit's 1996 marketing plan. Once completed, it would be forwarded to Rigoberto Effio, business director in Gillete's Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region, which reached from Australia to China. Once approved by Ian Jackson,...

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Gillette Cassette Case

1. Should Gillette enter the cassette market at all? Gillette Safety Razor Division (SRD) would be foolish to not enter the cassette market at this time in the game. With the established and well-trusted brand name on it’s side, Gillette will be able to exploit the undeveloped marketed to it’s fullest potential. The way that Gillette can accomplish this is by utilizing some of it’s biggest and strongest assets to overcome what the consultants believe are the three major problems in the industry:...

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