http://www.businessdictionary.com/definition/Fordism.html [4] Ian Brooks “Organisation Behaviour: Individual’s‚ Groups and Organisation” (4th edition) Pg158. [5] Ritzer‚ G‚ (2008) "Efficiency: Drive-Throughs and Finger Foods" from Ritzer‚ G‚ The McDonaldization of Society pp.57-78‚ [6] David Coughlan‚ “Leadership & Organization Development Journal‚ Vol. 15 No. 2‚ 1994 : Organizational Change through teams and groups.” Pg. 18-23
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1 An Introduction to McDonaldization George Ritzer ay Kroc (1902–1984)‚ the genius behind the franchising of McDonald’s restaurants‚ was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings
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and the larger process of rationalization that underlies it. While for Weber bureaucracy is the model of rationalization‚ for Ritzer the fast food restaurant is the paradigm of McDonaldization. Both instances describe an organizational model that strives to eliminate inefficiency‚ irrationality‚ uncertainty‚ and unpredictability. It should not overhastily be concluded‚ however‚ that the two processes are the same. McDonaldization is not just an extension of rationalization‚ it is also an extreme version
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Introduction In his book entitled ‘The McDonaldization of Society’‚ George Ritzer nicely encompasses concepts from sociology‚ management‚ and economics to provide a profound understanding of our modern society. According to George Ritzer‚ McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us‚ Wal-Mart‚ Gap‚ Jiffy Lube‚ and Home Depot are all examples
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How and why does Weber seek to establish a connection between the Protestant ethic and the Spirit of Capitalism? Marx Weber was born on April 21‚ in 1864 in Germany‚ in a small city named Erfurt and died on June 1920. Actually Weber was not only an economist and a political scientist but also he was one of the three great founders of sociology‚ with Marx and Durkheim. Those three are known as the fathers of modern sociology. His family played a vital role in his whole life and had great influence
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Education and Family: The McDonaldization of Two Social Institutions Nicholas Lyons Course name and number Professor ________ July 6‚ 2009 Education and Family: The McDonaldization of Two Social Institutions As the economy rises and falls‚ as politics changes‚ and as technology advances‚ the social institutions of education and family remain important in personal and social growth. Yet‚ as important as both
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has become more highly organized and rule based (Andrews‚ 2011). From the National Football League to Major League Soccer‚ sport is becoming more corporatized and McDonaldized due to goal-oriented ideology. In this essay‚ I will focus on the McDonaldization of the NFL and how it has contributed to a physical culture of nothingness and led to the disenchantment
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Despite the changing times‚ education remains a cornerstone for society . Technology advances‚ the economy fluctuates‚ and politics change‚ but education remains something seen as‚ not only important but imperative for personal and social growth. Yet‚ as important as it is touted to be‚ the quality and purpose of learning is often lost in the assembly-line‚ manufactured process of education that exists today. In a highly structured and economics-driven world‚ the educational system may be
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In this essay‚ I aim to explore the term ‘McDonaldization’ dubbed by esteemed Sociologist and University of Maryland Professor‚ George Ritzer‚ to correlate his findings with those of the English Sociologist Les Back and then ultimately examine the effect both Globally and Locally. Ritzer’s concepts are fundamentally built around the theories of Max Weber‚ a German Sociologist who first established the idea of ‘Rationalization’. More specifically‚ four headings were used to define this shift in
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02-45282-kivisto.qxd 6/30/2007 10:58 AM Page 41 CHAPTER 2 The Weberian Theory of Rationalization and the McDonaldization of Contemporary Society George Ritzer George Ritzer is Distinguished Professor of Sociology at the University of Maryland. His major areas of interest are sociological theory‚ globalization‚ and the sociology of consumption. He has served as chair of the American Sociological Association’s sections on theory (1989–1990) and organizations and occupations (1980–1981). He has
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