MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
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Pieces of the Puzzle Keegan Rodgers By PresenterMedia.com University of M.E. and Social Media How to fit it all together Where we are now U of M.E.’s Needs Assessment What’s out there Types of Social Media Facebook Option 1; Facebook LinkedIn Option 2; LinkedIn +/Start up Pro’s & Con’s Implementation University of M.E. Student Living • 150‚000 students • • • • Diverse cultural backgrounds Diverse home locations Diverse languages Diverse economic backgrounds • Scholarship students
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CASE 1: Warren Buffett a) From Warren Buffett’s perspective‚ what is the intrinsic value? Intrinsic value is succinctly summed up by Warren Buffett as “the present value of future expected performance” (Bruner‚ Eades‚ & Schill‚ 2009). This intrinsic value can encapsulate how well the company is run‚ its cash flow and places a premium on management competency. Why is it accorded such importance? Intrinsic value is considered important in value investing as it allows Buffett to identify stocks
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Different modes of transportation: * Water * Railroad * Pipeline * Airline What is the best mode of transporation? (Consider the following): * Noise‚ congestion‚ global warming‚ up- and downstream‚ air pollution‚ accidents * Speed‚ flexibility‚ safety Example: Germany in the 50’s (making coal/steel)‚ what would be the best mode of transportation? * Railroads What is the idea behind “Truckload”? * You need to utilize the cargo of a truck‚ in simple words fill it
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Coca-Cola and its Global Marketing Strategies Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages‚ colors‚ races‚ and countries. The Coca-Cola Company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta‚ Georgia‚ with many other locations around the country. The Company and its subsidiaries employ nearly 31‚000 people around the world. Syrups
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expensive. It is apparent that one of Aldi’s marketing objectives is to grow its market share within the UK market. (Jenkinson‚ 2014) Cites‚
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2) Google is doing a lot for its employees but obviously not enough to retain several of its talented employees. Using what you have learned from studying the various motivation theories‚ what does this situation tell you about employee motivation? First of all‚ our firmly opinion is that talented and educated employees are more goal- oriented and enterprising. In other words if the company they work‚ is not able to satisfy their own needs and ambitions‚ they tend to quit. As it is mentioned
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Final Marketing Plan Resources: Marketing Plan: Phase I Paper‚ Marketing Plan: Phase II‚ Paper‚ Marketing Plan: Phase III Paper Use the Marketing Plan Outline listed on the student website as a guide. Write a 6‚300- to 7‚000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Add the following information to your paper Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing
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what type of coverage the farmer chooses to get. Ch. 7 1. Pastor Rick Warren‚ author of The Purpose Driven Life‚ accepts that homosexuality is a sin‚ but he also emphasizes his beliefs in God’s love for all people. Why might some members of the religious right reject Warren’s Formula? a. I feel that everyone has their own opinion when it comes to beliefs in religion and God‚ even within the same religion. It sounds like Warren is just going by what the bible tells him. And he’s simply stating on
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