Marketing Management: Concepts and Strategies

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MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES

Northampton Business School
Postgraduate Programmes
Assignment Submission and Feedback Sheet
Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013…
Module Title………MKTM003 Marketing: Principles and Management
Student Name……SASINAN……RATTANASIWILAI…………………………
Student Number………13418205………………….
Tutor……ROGER……WILLETS……………………………
Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013….
Student Declaration: This is to certify that the attached work is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the
University regulations concerning plagiarism and collusion.
Student Signature…SASINAN……RATTANASIWILAI…..Date……29th …MAY…2013….
Word Count
2,380 Words
Tutor Comments:
Structure and Presentation

Use of appropriate literature

Use of appropriate data/industry examples

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Mark……………………………Tutor Signature………………Date……………….
(This is a provisional mark until moderated by the external examiner)

MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES

1. Introduction
Many firms emphasis on promote and adapt their business values because of the globalizations. It allows them to focus on their employees, which facilitates the organization to survive in a difficult market (Thornbury 2003). Better technology, changing regulations, a tougher competitive environment, heightened stakeholder expectations. The few of the reasons why today’s business leaders see an urgent need as well as an exciting opportunity to enrich the high quality management they provide their companies.
Among other things, this means moving into uncharted territory as companies begin to evaluate their unique characteristics, services are very difficult. It also requires



References: Probst, Partner and Dr. Nuray Unlu Bohn, Expert, January, 2013).

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