BTEC Level 3 Business Unit 2 Business Resources P3 Theory P3 ‘Describe the main physical and technological resources required in the operation of a selected organisation’. What are physical and technological resources? Physical resources are buildings‚ maintenance and security of a premises. Technological resources include the physical equipment‚ designs and drawings. Physical Resources Buildings and facilities: Any business needs a premise from where it can operate. E.g. Home
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Arts Media & Enterprise CROSS COLLEGE ASSIGNMENT BRIEF –PART 1 Course BTEC L3 90 credit Diploma in Business AWB Qualication Title Level 3 Diploma in Business Unit - NAME & NO Unit 3 : Introduction to Marketing LEVEL 3 Assignment Title Exploring how different types of organisations use marketing tools and techniques Lecturer/Assessor John K. Wiafe Issue date 14 January 2015 Interim submission date 04 February 2015 final Submission date 10 February 2015 Student declaration: I declare that this assignment
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Unit 3 P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan. My selected organisation is Virgin Media; I am going to talk about the types of market research they do to contribute to their development plans. I will cover the following: Primary research Secondary research Qualitative research Quantitative research Virgin Media: Primary Research Primary Research is a business finding out a piece of information first-hand. The
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Spencer’s‚ BBC and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals. The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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closer locations and the less popular times for further distances. So a challenge for this would be if you were trying to reach further distances you would have to use good marketing skills to have them come the distance for what you are advertising versus the closer distances that don’t need to worry as much about distant. 3. Discuss the relationship between competition and consumer expectations. a. When a consumer goes out to buy a certain product they have expectations of what they want it to
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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Queensmead School BTEC Level 3 Subsidiary Diploma in Business Unit: 3 Introduction to Marketing ( Pass criteria) HELPSHEET Task (P2) Describe the constraints and limitations under which marketers operate‚ making use of examples to explain your point. Grading Tip: Try to find examples where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. Breakdown of task: With
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