BTEC L3 Unit 3 Assignment

Topics: Marketing, Marketing strategy, Marketing plan Pages: 7 (1831 words) Published: February 3, 2015
Arts Media & Enterprise
BTEC L3 90 credit Diploma in Business
AWB Qualication Title
Level 3 Diploma in Business
Unit - NAME & NO
Unit 3 : Introduction to Marketing
Assignment Title
Exploring how different types of organisations use marketing tools and techniques Lecturer/Assessor
John K. Wiafe
Issue date
14 January 2015
Interim submission date
04 February 2015
final Submission date
10 February 2015
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action STUDENT NAME


Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction) VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance) This assignment gives you the opportunity to demonstrate your understanding of the basic purpose of marketing in different contexts, and to show how marketing principles and concepts can be applied in the business environment. Moreover, how marketing research can help a business to understand its markets, customers and plan effective marketing strategies. Furthermore, you will need to select two carefully structured analytical techniques that can be applied to support marketing decisions. Finally, you will demonstrate that you understand how marketing techniques are applied in practice to generate demand and assess and evaluate the effectiveness of marketing techniques, followed by making recommendations for improvements.

You work for a professional organization for marketers. One of the activities that the organization undertakes is to evaluate the marketing activities of different companies and produce information to aid improved marketing. Select organizations of choice (public/private) and address the following Tasks:

TASK – Please provide listed details of the exact requirements of the task – The bullet number here should inform the ref no below GRADING CRITERIA – Please detail exact criteria as found in the Specification EVIDENCE - Please detail the format evidence to be provided in NB: Please note when marking learners feedback all assessors should indicate on the work where grading criteria has been met by indicating the grading criteria on the sheet.


BTEC L3 Diploma in Business Unit 3: Introduction to Marketing ______________________________________________________________________


Describe how marketing techniques are used to market products in two organizations [IE]

Describe the limitations and constraints of marketing [RL]

Describe how a selected organization uses marketing research to contribute to the development of its marketing plans

Use marketing research for marketing planning

Explain how and why groups of customers are targeted for selected products

Develop a coherent marketing mix for a new product or service [CT]


Compare marketing techniques used in marketing products in two organizations

Explain the limitations of marketing research used to contribute to the development of a selected organization’s marketing plans

Develop a coherent marketing mix that is targeted at a defined group of potential customers


Evaluate the effectiveness of the use of techniques in marketing products in one organization

Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organization’s marketing plans...
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