CHOCOLATE MARKET ANALYSIS NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A NO. 1. 2. CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING
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MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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My Market Research Plan Name: Yurin Tavares Name and description of business: The business is an online clothing brand that sells products like beanies‚ hats‚ jumpers or t shirts exclusive to the brand. Purpose of the market research (eg to understand the behaviour of my customers‚ to find out who my competitors are and what they are doing‚ to understand what the market is like that I am entering etc) The purpose of this market research is to have an important knowledge about the market that
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While conventional food products are still dominating American market‚ the phrase "healthy eating" is gradually gaining popularity. To supplement this new trendy belief‚ a wave of organic products is sweeping across this nation’s grocery stores. But do people really realize the differences between conventional and organic products as they mound their shopping carts? Do they know that the main differences between the two categories of foods actually lie in their processing procedures‚ advertising
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steps required for effective product positioning? 1. Select key criteria that effectively differentiate products or services in the industry. 2. Diagram a two-dimensional product-positioning map with specified criteria on each axis. 3. Plot major competitors ’ products or services in the resultant four-quadrant matrix. 4. Identify areas in the positioning map where the company ’s products or services could be most competitive in the given target market. Look for vacant areas (niches)
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lack the opportunities that they think they deserve. When life feels this way‚ it may seem limited and small. However‚ this is just an illusion of the mind. In his book A New Earth: Awakening to Your Life’s Purpose‚ Eckhart Tolle informs readers that in reality‚ life is unlimited if we discover who we really are and identify our true purpose. Tolle explains that we are really one with the universe‚ and since the universe is infinite‚ so are we. Therefore‚ in order to find peace and contentment‚ we need
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EARTH the planet on which we live land as opposed to the sea‚ the air‚ etc. the material in which plants grow the inhabitants of this planet‚ especially the human inhabitants: The planet on which we live; the world: “the diversity of life on earth”. The earth is the third planet from the sun in the solar system‚ orbiting between Venus and Mars at an average distance of 90 million miles (149.6 million km) from the sun‚ and has one natural satellite‚ the moon. It has an equatorial diameter of 7‚654
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troubled.D. A. Gardening will find itself in. and the more time it takes will also have a negative effect on our financial resource. D. A. Gardening have decided to use their staff on their rostered shifts‚ when they are available to assist with research as long as day to day tasks are not affected. Scope for project:
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Whole Foods Market Case Analysis Whole Foods Market has received recognition as recent as January 27th 2011 when CNBC aired Supermarkets Inc: Inside a 500 Billion Money Machine. “Whole Foods is arguably the most influential‚ and by some measures‚ the most successful supermarket chain in the world. The specialty gourmet store has grown into a Fortune-300 company offering specialty foods and locally grown organic produce.1” CNBC goes on to state that even “Established brands like Safeway‚ Giant Eagle
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have developed quick fixes to satisfy the people. Most of these fixes however‚ are unhealthy and very harmful. The majority of Americans choose to follow these quick fixes to weight management and end up hurting their bodies or being let down. Healthy weight management is key to looking and feeling good. Unhealthy weight management is a big problem in our culture. The media and celebrity’s examples of how to manage your weight too easily influence many people. A major factor in gaining
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