2013 The Cambridge Satchel Company BUSINESS PLAN FOR THE CAMBRIDGE SATCHEL COMPANY PRODUCT EXTENSION STRATEGY Utilising five SMART objectives this report will cover the initial product extension strategy and release of a new product to increase the current product range at The Cambridge Satchel Company. Word Count - 1650 Contents Glossary of Terms and Abbreviations ............................................................................................................................... 2
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Asos Marketing report By Kirsty McAllister Contents 1.0Introduction 2.0 Micro & Macro Environment 3.0 Market research 4.0 Market Segmentation 5.0 Marketing Mix 5.1 Product 5.2 Place 5.3 Price 5.4 Promotional Mix 5.5 Importance of Organisation 6.0 Changes in Market conditions and its effects 7.0 Conclusion 1.0Introduction Marketing is all about identifying customers’ needs and wants. It also about putting the customer wants and needs at the centre of every department of the company
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MYER Case Study Business life cycle analysis UAE Market As information given‚ the UAE department store industry is in growth phase. Few large players are currently in presence and at the same time‚ it is very attractive industry for external players as their profitability deemed to be higher than ‘average’ profitable level. Therefore‚ rivalry among existing competitors is expected to be low as market is rapidly growing and there will be enough room for others to penetrate. However‚ for external
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deemed to attract upper middle classed women‚ as the content is about how to ‘look’ good‚ which would make women want to take pride on their appearance. The fashion styles that are featured would attract wealthy woman as the brands can range from Topshop to Zara and even Catwalk brands. Icon- The icon that is featured in the article is a picture of a young female in a sequin dress. This could be connoted as a female getting ready for a night out/party. However the audience may associate this different
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Introduction Gangnam style is an overnight sensation that hit the world by storm‚ and it is the first Korean music video that got 100 million views on YouTube. The Korean singer/rapper Psy then became an international star that reached the number two spot on the American Billboard Charts and number one on the Chinese music charts. He was even invited on the Ellen Show to perform his dance next to Britney Spears and Ellen Degeneres herself. These are prove that the Korean Wave (or Hallyu in Korea)
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Lack Segmentation:- The clothing market of M&S has many segments. In fact‚ the merchandise‚ especially ladies outwear‚ is outmoded design and cut. In addition‚ affluent younger consumers prefer purchasing brand-labels‚ such as Grap‚ Next and Topshop (Jobber‚2001:149). ’ Stock Control:- The non-performance of the home delivery/shopping service even sometimes involves wedding lists. Customers were told that items were out of stock’
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The Role and Representation of Women: How they are Expressed Through Fashion Fashion‚ style and trends have always been a hugely important part of women’s lives‚ being a major creative outlet for women throughout the ages. But these trends are much more than just picking out something to wear each day from a cupboard of clothes: fashion is a way of expressing the role of women in society and how important and independent they are‚ and although style changes appear to be rapid and trivial‚ there
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chain. That enables it to move designs from sketch pad to store rack in as little as two weeks. This "fast fashion" way of doing things has become a model for other apparel chains‚ such as Los Angeles-based Forever 21‚ Spain’s Mango‚ and Britain’s Topshop‚ which is set to open in New York next year. Inditex has spent more than three decades perfecting its strategy. Along the way it has broken almost every rule in retailing. At most clothing companies‚ the supply chain starts with designers‚ who plan
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UGG: Isobel Peyton-Jones FMBR10002 Ethics Clause: I confirm that this work has gained ethical approval and that we have faithfully observed the terms of approval in the conduct of this product. Signed: Date: Contents: Page 1 – introduction Page 13 - Brand Overview Page 24 - UGG SWOT Analysis Page 2 – Methodology Page 14 – price Page 25 - Ansoff Matrix Page 3 – PEST analysis Page 15 – product Page 26 - Key Conclusions & Recommendations Page 4 – Key Macro
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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