fashion swot analyse & marketing mix

Topics: Color, Marketing, Advertising, Vietnam, Brand, Brand management / Pages: 3 (662 words) / Published: Mar 22nd, 2014
Nguyen Phuong Anh CO14 LCFS
SWOT Analysis
Name
Strengths
Weaknesses
Opportunities
Threats
Canifa
Available price for most of the population in Hanoi
Availability products for almost all major categories of consumers (oriented for families)
Large categories of elections in color.
Good location
Untrendy products
Monotonous types of products
Focus only on one market (Hanoi-VietNam)
Untrained personnel/staff uncomfortable parking

introduce more trendy& fashionable products
Diversify more categorie of products
Spread into different types of market
Improve staff’s skill
Improve parking places
Cheap Chinese goods from individual entrepreneurs another vietnam's products brand
Saturated market
Kilomet
109
Good Quality
Good materials
Good design&trendy products
Care about details
Reasonable price for middle categories
Advertising through celebrity & magazines
Good location
80% imported materials specific products for certain circles of consumers limited colours pallette
Not strong Advertising
Find out more good matierial inside country
Spread categories of customers
Add more colours palette
Improve advertisment.
Tailoring stuffs another vietnam's designer brand Saturated market.
Zara

Strong branding
Trendy/fashionable products
Good Quality
Good materials
Comfortable parking
Good location
Imported products specific products for high end level consumers

Find a way to enter & advertising products among Vietnam’s Elite consumers.
Copyright disruption
Another high level market brands
Saturated market.
Stradivarius
Good Quality
Good materials
Good design&trendy products
Care about details
Reasonable price for middle categories
Advertising through celebrity & magazines
Good location
Imported products

Spread into different types of market

Copyright disruption
Another high level market brands
Saturated market.
My Brand – Galeru

Trendy products
Variety types of products
Product availability

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