q Explain strategic planning‚ and discuss how it relates to the company mission‚ objectives‚ and goals. Virgin Atlantic‚ one of the most upcoming businesses of Virgin Group was established in 1984 (). It is an international airline. There are 6 classes in the virgin Atlantic i.e. economy – lowest/flexible‚ premium economy – lowest/flexible and for the upper class too (). Its main bases are in London Heathrow and London Gatwick (). STRATEGIC PLANNING:- Strategic planning is defined as “developing
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HBR TiVo in 2002 (Consumer Behavior) Marketing Management‚ Fall 2012 Eagles Team 1. Introduction: This brief report attempts to tackle the HBR TiVo in 2002 case study. The report highlights the main issues facing the company in 2002 and then proceeds to analyze the internal and the external environments around TiVo at the time with a special focus on relating the analysis to consumer behavior. The report finally ends with proposing a number of solutions that can be applied by TiVo to resolve
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1) TiVo holds several competitive advantages: - Innovation: TiVo has innovated its product to provide premium service applications like HMO and unique opportunities for advertisers and networks to air "showcases" four-six minute long commercials. - Patents: TiVo was early to the market‚ and therefore holds several significant patents that keep competitors from copying key functions of the product like optimization of disk space and scheduling. - Licenses: TiVo has a number of prominent licensees
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The case study was all about the launch of TiVo and the consumer behavior around the product. TiVo was launched in 1999 and didn’t quite receive the response the company had hoped for. As a result the marketing team led an effort to further understand the nature of TiVo’s appeal for existing and potential customers and to encourage other participators such as advertisers and television network to take accountability for TiVo’s relevance in the lives of consumers. The bulk of TiVo’s customer base
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1. Analyze the situation from the consumer’s standpoint. What is TiVo? What factors facilitate its adoption? What factors make adoption difficult? Who is TiVo best suited for? TiVo is a form of television recording technology used to record shows based on the users preferences. It can store a vast amount of recorded shows and play them back with out the interruption of commercials. It has added features such as pause and fast-forward‚ which can enhance and improve the television viewing pleasure
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TiVo - Case Assignment By: RayYou Background Jim Barton and Michael Ramsay left their jobs at Silicion Graphics in August 1997 in order to work on their own business idea. At the beginning this was meant to be a user-friendly home networking system‚ but as soon as they were facing many difficulties they focused on a progressive digital video recorder. That product includes revolutionary features such as recording‚ fast-forwarding and rating live TV-programs. It was produced by Sony and
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TiVo‚ a digital video recorder (DVR) enables subscribers to record programs without video tapes or DVDs‚ allowing them to watch what they want‚ when they want to watch it. Despite of possessing benefits of being the first one to come up with this impressing innovation and having a fairly high customer satisfaction rate‚ sales are still very disappointing at the time of fourteen months into the launch. In order to expand customer demand‚ the company attempts to combine aggressive pricing‚ sales support
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Refrige reinvents business process workflow in 12 weeks with the OutSystems® Platform • The leader in the carbonated beverage industry in Portugal and one of the biggest bottlers in Europe‚ Refrige produces 220 million liters of soft drinks each year‚ but faced a severe operational bottleneck when it came to handling promotional and marketing materials around new products‚ especially as production volume increased.Seven different departments needed to provide input into the administrative process
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2006 Harvard Business School article—“Strategic Inflection: TiVo in 2005” highlights the challenges TiVo faces as financial instability and leadership upheaval are encountered and a new strategic direction must be decided upon. TiVo risks losing the market-leading position that founder Mike Ramsay secured with their first-mover advantage if they do not act quickly to counter the increase in competitive challenges. The two main problems TiVo faces are‚ in the short term—successfully delivering a solution
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632 TIVO – CASE STUDY 1. Is TiVo a disruptive or a sustaining technology Base on the fact coming from the article‚ TiVo is a disruptive technology * TiVo did not seek to become a media portal or a content aggregator. Instead‚ it would act primarily as a “facilitator” to third party content distributors. At the core of these offerings was TiVoCast‚ a feature that let users access video contents feeds through main TiVo menu * TiVo push into broadband content distribution. TiVo could
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