Preview

Tivo Case Analysis

Satisfactory Essays
Open Document
Open Document
400 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tivo Case Analysis
TiVo, a digital video recorder (DVR) enables subscribers to record programs without video tapes or DVDs, allowing them to watch what they want, when they want to watch it. Despite of possessing benefits of being the first one to come up with this impressing innovation and having a fairly high customer satisfaction rate, sales are still very disappointing at the time of fourteen months into the launch. In order to expand customer demand, the company attempts to combine aggressive pricing, sales support from partnerships, product bundling, and a catchy communications campaign. Facing big competitors in a new, rapidly evolving technology market, TiVo needs to position itself as a strong brand through strategic segmentation and brand differentiation.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    TiVo Case
    • 589 Words
    • 3 Pages

    TiVo Case

    Based on the information given on strategicbusinessinsights.com, early adopters fall into a few different VALS categories. They firstly and appropriately will fall into the category of “Innovators”. Individuals who have purchased a TiVo in the first few years can be classified as being quick to change, and easy to adopt new technologies. They are change leaders and love trying new products. Explained as people that enjoy the finer things in life, TiVo customers definitely have one of the most innovative and revolutionary products on the market. Another VALS…

    • 589 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Tivo Case Study Solution
    • 197 Words
    • 1 Page

    Tivo Case Study Solution

    The main problems faced by TiVo include their low market penetration of their product because of competitors. Competitors were offering customers cheaper options as substitutes for TiVo. Mike Ramsay claims that the biggest issue that TiVo is facing currently is whether or not the company should go all out to “mass market”, meaning that TiVo should invest a majority of their finances to market the product. The other option Ramsay states is whether TiVo should attempt to increase their levels of innovation and differentiation to maintain the substantial distance between themselves and the increasing number of knock – offs. Mike Ramsay felt that TiVo was at their inflection point in 2003, where the company either adapt to the technological…

    • 197 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Cravetv Case Analysis
    • 364 Words
    • 2 Pages

    Cravetv Case Analysis

    CraveTV is an online movie and TV streaming service that is offered to all Bell customers in Canada. And Shomi provides the same service but for everyone within Canada and United States. These are two of the very few streaming services that are currently available in the country of Canada and they are competitors.…

    • 364 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Supply Chain
    • 858 Words
    • 4 Pages

    Supply Chain

    The market for these two products is highly competitive and Metrovox relies on product differentiation as a source of competitive advantage in both Europe and North America. The retail price is the same as, or slightly higher than, their competitors. Product uniqueness is based on the size of the Bugabyte and the storage capacity of the Terabyte Lite. The Bugabyte is a relatively new product on the market and was designed to meet predicted future growth in popularity of hand-held video devices. Demand is anticipated to be low to moderate for the first few years of sales and expected to grow thereafter. The Terabyte Lite has been on the market for over six years under a different product name. The casing design was recently changed to compliment the Bugabyte. Marketing efforts within the last few months have striven to address the fact that this is the same quality product with a new look. This product experienced healthy growth for its first four years and has stabilized over the past two. The Terabyte Lite will not contribute to significant revenue growth for Metrovox, although its presence in the market contributes to brand continuity and awareness.…

    • 858 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Pros And Cons Of Direct Tv Essay
    • 575 Words
    • 3 Pages

    Pros And Cons Of Direct Tv Essay

    In today’s society, people demand the best on the market when it comes to entertainment, and one of America’s favorite forms of entertainment is watching television. Two very popular services offered are Direct TV and Netflix, and both have proved to satisfy their customers in some way or another, but at different costs. In fact, when it comes to television entertainment, families spend their money unwisely without pondering the pros and the cons of each service. With no doubt, Netflix is the choice that doesn’t hurt the customers’ wallets.…

    • 575 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    An Analysis of Directv and Its Current Strategic Market Plan
    • 2398 Words
    • 10 Pages

    An Analysis of Directv and Its Current Strategic Market Plan

    To analyze the strategic marketing plan implemented by DirecTV (DTV), one must complete the following tasks: study its mission statement, distinct competencies, market opportunities, objectives and accomplishments, and its current brand equity. Using models such as Humphrey’s SWOT analysis, Duane Knapp’s brand strategy methodology, and David Olgivy’s concepts of brand and corporate…

    • 2398 Words
    • 10 Pages
    Best Essays
    Read More
  • Better Essays

    A Financial Analysis of the Comcast Corporation
    • 1460 Words
    • 6 Pages

    A Financial Analysis of the Comcast Corporation

    Roughly a decade ago, the dawn of the “On Demand” feature in television broadcasting brought about a change to the broadcasting industry. For the first time ever, audiences were no longer forced to make their schedules around their favorite programs. Companies such as Comcast and one of its primary competitors, Verizon Communications, found success in the early days of the “On Demand” feature primarily due to its convenience. As time progressed however, alternative products entered the marketplace that challenged the success in which the television service providers were experiencing. Netflix Inc., a web-based service provider, directly challenged the “On Demand” feature by rolling out a product in which consumers had the option to watch a variety of shows or movies online by subscribing to their network. As the popularity of products released by Netflix and other competitors increased, mass media organizations such as Comcast and Verizon realized that they could no longer rest on the laurels of the “On Demand” feature, and had to look for ways to add value to their respective products.…

    • 1460 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Netflix Case Analysis
    • 3259 Words
    • 14 Pages

    Netflix Case Analysis

    The movie and video industry is competitive and currently going through a time a change. The process of going to a brick and mortar movie rental store is outdated and the future is in Internet streaming. Netflix has been at the forefront of this industry for years and has caused many companies economic struggles; however, Netflix must not expect to maintain this position without increasing efforts. To gain advantages against their competitors, Netflix must expand their customer base internationally, develop a customer loyalty program, and adapt a strategy to obtain and offer new release in a timely manner. The ultimate goal of this report is to find key…

    • 3259 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Redbox Current Situation
    • 669 Words
    • 3 Pages

    Redbox Current Situation

    Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company, Redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution, which places the kiosk in high traffic locations such as Wal-Mart, Kroger, McDonalds and Walgreens. Due to Redbox’s standing as the progressive option for DVD rental, its decision to target the 18-24 year old in household’s demographics. This demographic embodies the idea of innovation, experimentation, and dependency on technology, all of which are imperative to transform an introductory product into a nationwide brand. The following report provides secondary and primary research in order to construct an accurate glimpse of Redbox and its emergent status within the 18-24 year old target market of the DVD rental industry. This report includes the description and results of eighty self-administered surveys completed by samples of the target market. Based on an analysis of these results, the report concludes with recommendations designed to assist Redbox in more effectively reaching its 18-24 year old target market. This targeted market share common interest such as hobbies, taste in movies, and games they play. 63% of the family oriented People that range from 33-44 have at least one child, 51% have a house hold of at least four people. The primary market is Low income –Middle Class, $30-60k whether in the City or Suburbs. Redbox targets people with the same motivations and aspirations living a comfortable life with lots of family security. That cares about financial security, safety, social etiquette, time, and trust. Their lifestyle is slightly conservative and old-fashioned. When it comes to education levels 43 percent of Redbox target market goes to people with a college degree. 44 percent goes to people without one and 12 percent goes to student in graduate programs.…

    • 669 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Tivo Case Study Essay
    • 470 Words
    • 2 Pages

    Tivo Case Study Essay

    While TiVo is marketing its product as equipment with which one can decide on what to see, skip the advertisements and also making the job of a network executive irrelevant, its competitors are only focusing on their product’s amazing features without resorting to controversial advertising. So, this is an alternative available to…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Comcast: A Case Study
    • 1105 Words
    • 5 Pages

    Comcast: A Case Study

    research case study to improve the design process of its online TV purchasing customer experience beta…

    • 1105 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Tivo Case
    • 746 Words
    • 3 Pages

    Tivo Case

    TiVo operated in a complex ecosystem, which required the company to manage a wide array of potential competitors, partners and complementors. The battle between TV Cable and TV Satellite had important implications for TiVo. The TV Cable operators and the TV Satellite company were both potential DVR customers and potential DVR…

    • 746 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Gap Analysis: Dish Network's Workplace Issues
    • 753 Words
    • 4 Pages

    Gap Analysis: Dish Network's Workplace Issues

    Due to Dish Network’s satellites outages are more common and happen more frequently. This student believes many consumers opt for the more reliable of the two options when faced to choose between satellite television and cable. This student believes that poor human resource practices, poor public relations in terms of employees as well as the general public. These facts combined with the fact satellite is less reliable than cable has forced Dish Network to adjust their business model by offering a cable type of television service. This student concludes the motivation behind the new streaming methods of television being made available by Netflix and Hulu has forced Dish Network to adapt. Younger generations have more motivation to view their television shows and movies through the internet instead of cable due to its accessibility. During 2012 there was a sixteen percent increase in homes with internet access and not cable (Steel 2015). Combined with this reality and Dish Network’s poor public image they have been forced to adapt or become extinct. There is no possible way to know if their new business plan will be enough to overcome these variables, however time will tell. Many companies with worse public images have turned it them around and Dish Network might as…

    • 753 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Tivo 2002 Case
    • 2341 Words
    • 10 Pages

    Tivo 2002 Case

    This brief report attempts to tackle the HBR TiVo in 2002 case study. The report highlights the main issues facing the company in 2002 and then proceeds to analyze the internal and the external environments around TiVo at the time with a special focus on relating the analysis to consumer behavior. The report finally ends with proposing a number of solutions that can be applied by TiVo to resolve the issues at hand based on a better understanding of TiVo customers’ buying behavior.…

    • 2341 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    DirecTV Company: Brand Equity
    • 741 Words
    • 3 Pages

    DirecTV Company: Brand Equity

    DirecTV Company has a great promotion which includes its offers for a limited time. The company strategy is to promote their limited time deals to gain and attract more clients by focusing on high quality and value offers to its customers. Furthermore, one of the main important elements to introduce the DirecTV’s brand, is their ability to satisfy all the clients by offering a reasonable price which is 29.99$ with premium services. In this case, DirecTV is offering more than 150 channels and free premium services. In order to build up a strong image for their brand, a strong price strategy with full emphasize on meeting the potential and current customers’ needs and desires requirements. The brand equity for DirecTV is too high because it is determined by the company level in the market and through its customers. On the other hand, there are many ways that DirecTV can use one of them to make a unique promotion. An effective way is utilizing new deals, such as giving new customers free one month trials to their channels. Thus, it is helpful in building a positive image for the company brand, and showing how the firm is credible in implementing its deals for all customers.…

    • 741 Words
    • 3 Pages
    Good Essays
    Read More