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Tivo Case Summary

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Tivo Case Summary
1) TiVo holds several competitive advantages:
- Innovation: TiVo has innovated its product to provide premium service applications like HMO and unique opportunities for advertisers and networks to air "showcases" – four-six minute long commercials.
- Patents: TiVo was early to the market, and therefore holds several significant patents that keep competitors from copying key functions of the product like optimization of disk space and scheduling.
- Licenses: TiVo has a number of prominent licensees which has made it easer to penetrate more homes.
- Brand Equity: TiVo has a strong following of brand advocates and has become synonymous with digitally recording television programming (TiVo-ing).
2) TiVo acts as the distributor of home entertainment
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