TiVo Case

Satisfactory Essays
TiVo is definitely an innovation to television. It is unique, and solves many consumer problems. It changes consumer behavior towards TV and allows individuals to be more efficient and flexible in when and how they view. After being on the market a few short years, it has attracted a certain demographic, and has a large reach into the markets. That being said it isn’t the growth that was expected, and there are a few hurtles TiVo will need to overcome to continue to drive success and growth. The product has the ability to become mainstream and change the way we watch TV.
TiVo changes consumer behavior with regards to television in a few different ways. First, it allows for freedom to watch the TV shows when it is most convenient for the customer. If people are busy and are not at their TV at the time the show airs, and they don’t have someone to record it for them on a VCR, then they will miss watching the show. TiVo allows for freedom to watch shows at your own convenience, and also allows customer to watch favorite programs again and again. Another way that TiVo changes the consumer behavior is it allows for fast forwarding through commercials and advertisements. This is revolutionary, and allows for consumers to save about 33% of their time watching shows (30-minute programs usually have about 8-10 minutes of commercials). This allows customers to watch more shows, and have more control of their time.
Based on the information given on strategicbusinessinsights.com, early adopters fall into a few different VALS categories. They firstly and appropriately will fall into the category of “Innovators”. Individuals who have purchased a TiVo in the first few years can be classified as being quick to change, and easy to adopt new technologies. They are change leaders and love trying new products. Explained as people that enjoy the finer things in life, TiVo customers definitely have one of the most innovative and revolutionary products on the market. Another VALS

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