SWOT Analysis 6 3.1 Strengths 7 3.2 Weaknesses 7 3.3 Opportunities 7 3.4 Threats 8 4 Conclusion and recommendations 8 4.1 Marketing and communication objectives 8 4.1.1 Marketing objectives 8 4.1.2 Communication objectives 9 4.2 Recommendations 9 5 References 10 Executive Summary The purpose of this report is to develop a zero-based marketing communication plan for Dasilver Inc‚ a company that is about to launch a new herbal tea based beverage in the South African market. The name of the
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Case Study Analysis Coke Zero Facts or size up * In both 2005 and 2006 sales of Coca Cola products dropped * Diet Coke plus was launched in 2007 * People were becoming increasing health conscience and no longer drank full calorie drinks quite as often * Diet coke tend to marketed towards women and thus the men were left out * Coke Zero’s name was chosen so as to not associate the word “diet” with the drink * Because of the Australia design of the product the US markets
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Framework 15 Research Hypotheses 16 Chapter 3: Methodology 17 Type of research 17 Research Design 17 Exploratory Studies 17 Descriptive Research 18 Problem Discovery and Definition 18 Planning Research Design 18 Sampling Plan 18 Data Collection 18 Data Processing and Analysis 18 Conclusion and Report 18 Population‚ Sample & Sampling 18 Research Tool (Questionnaire) Development 19 Data Collection Method 22 Type of Exploratory Research 22
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Coke Zero Case Study Coca Cola is world renowned soft drink. Unfortunately when it comes to taking health into consideration this is one of the last things one should be ingesting into their system. That’s why Coke introduced Diet Coke in 1982. Unfortunately the typical male consumer shies away from dieting due to social pressure for being perceived or mistaken for the feminine persona often categorized as a homosexual. With proper understanding‚ Coke was able to market a no calorie‚ body conscience
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after "okay”. The Philippines’ very own Coca Cola company has been creating a great name here with its product varieties‚ its classic media advertisements or as a trending on the social networking sites because of the programs it’s hosting. Surely‚ Coke has really conquered the Filipinos taste buds when it comes to soft drinks. The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. Coca-Cola Philippines constructed the billboard in conjunction with
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Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1‚ p. 1)." To achieve this goal‚ Coke continually brings to market new products that address consumer interests‚ emphasizing both quality of products and emerging nutritional and taste features. To that end‚ Coca-Cola will introduce Coke Bubbler‚ a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid
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offers the potential access to a loyal and established fan base spanning multiple generations‚ whilst translating many of the key Bond brand values to their own. As a result‚ following their ‘Zero Zero Seven’ campaign in conjunction with the 2008 release of the previous Bond film‚ Quantum of Solace‚ Coke Zero has continued its commercial partnership with the Bond franchise‚ launching a campaign under the tag line ‘Unlock The 007 In You’‚ to tie in with the release of Skyfall. The campaign provokes
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1. a. Diet Coke – Designed for Consumer who are health conscious. b. Coke Zero – Designed for young men between the ages of 18 & 34. c. Diet Coke Plus – Designed for consumers who are more health conscious who desire a sweeter taste with more vitamins & minerals. d. Coca- Cola Blak – Designed for older more sophisticated customers willing to pay more. e. Full Throttle Blue Demon – Designed to appeal Hispanic Men. Each products marketing should contain the following types of demographic
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=============*****============= PRINCIPLE OF MARKETING - MARKETING PLAN - ======================= Marks: Teacher’s comment: TABLE OF CONTENTS Page 1.0 EXECUTIVE SUMMARY 1 2.0 SITUALTION ANALYSIS 3 2.1 Customer analysis 3 2.2 Marketing analysis 4 2.3 Competitor analysis 5 2.4 Target market 7 3.0 SWOT ANALYSIS 9 3.1 Strengths 10 3.2 Weakness 12 3.3 Opportunities 13 3.4 Threats 14 4.0 MARKETING OBJECTIVES 15 5.0 MARKETING STRATEGY 17 5
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Direct Competitors Product Coke-Zero Pepsi Next Fresca Nestea Zero Price . 355ml can =$1.20 .2L bottle= $1.89 . pack of 12= $3.99 . pack of 24=$9.99 . 355 ml can=$1.30 . 2L bottle=$ 1.89 . pack of 12=$ 3.99 . pack of 24=$9.99 .355ml can=$ 1.29 . 2L bottle= $ 1.89 . pack of 12=$3.99 . 355ml can= $1.80 . pack of 12= $6.99 Place MacDonald’s‚ Grocery stores such as( Fresh Co‚ No frills‚ Fortinos‚ Wal-Mart‚ Longos etc.)‚ pizza pizza‚ subways Grocery stores such as Fortinos
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